The Ritz-Carlton Maldives appoints Afaag Ibrahim as Sales Director, Ahmed Sabah as Sales Manager

The Ritz-Carlton Maldives, Fari Islands, has announced the appointment of Afaag Ibrahim as Sales Director and the promotion of Ahmed Sabah to Sales Manager.

Afaag, who brings over a decade of experience in luxury hospitality sales in the Maldives, is recognised for crafting market strategies that deliver outstanding results in highly competitive regions. Ahmed Sabah, who initially joined the resort as a Sales Executive, has demonstrated exceptional commitment and expertise in enhancing the property’s sales performance and fostering strong client relationships.

Afaag previously served at Vakkaru Maldives, where he led Sales operations and developed strategies to expand the brand’s presence in global markets. He also played a significant role in launching Patina Maldives, managing the Australia and Middle East markets while supporting efforts in the UK. In his new position at The Ritz-Carlton Maldives, Fari Islands, Afaag will collaborate with the Sales & Marketing team to oversee the Middle East, Australia, and Europe markets. He will also contribute to on-island sales and marketing initiatives aimed at driving revenue growth and bolstering the resort’s global visibility.

Since joining The Ritz-Carlton Maldives, Fari Islands, Sabah has played a pivotal role in managing communications with global partners, coordinating familiarisation stays, and executing strategic initiatives. In his new capacity as Sales Manager, Sabah will focus on the India and local DMC markets, while refining wholesale and MICE strategies. His promotion underscores his dedication and the significant contributions he has made to the team, as the resort continues to deliver exceptional luxury experiences to its guests.

Cover photo (R-L): Sabah and Afaag.