Dhiraagu combines connectivity, community support in Ramadan campaign

Dhiraagu on Tuesday announced their Ramadan campaign theme for this year along with a series of exclusive offers and activities for customers at a special press conference held today.

Speaking at the press conference, Mohamed Mirshan Hassan, Director of Brand & Marketing Communications at Dhiraagu highlighted on the brand message for this Ramadan stating that, “As the Nation’s Connection, Dhiraagu brings together families and communities across the Maldives, enabling meaningful moments and lasting connections. This Ramadan, our brand theme ‘Ailee Gulhun’ places family connections at the centre stage, reminding us of the importance of staying close to our loved ones and strengthening those bonds, no matter the distance. To support this spirit of connection, we have introduced a series of exciting promotional offers and activities for our customers throughout the holy month. We wish all our customers and their families a blessed and peaceful Ramadan and share our warmest greetings.”

Under Dhiraagu’s Ramadan Campaign, the special offers launched include:

• Crack A Kaashi & Win a Trip to China: Customers can earn 2GB of free data daily via the DhiraaguApp by cracking a coconut ‘kaashi’. By participating every day throughout Ramadan, customers also stand a chance to win a holiday trip for 2 people to China.
• Unlimited Data for Tharaaveesdhan: Dhiraagu mobile customers can enjoy unlimited data when they activate any monthly add-on or have the option of taking a special add-on for just MVR 35, valid for 1 day, or MVR 199 for 28 days, usable daily from 09:00 PM to 01:00 AM.
• Unlimited FREE Calls or Data during Haarudhan: Dhiraagu mobile customers can enjoy 1 hour of unlimited data or voice calls free, available every night between 1:00 AM and 4:00 AM.
• Upgrade to Limitehneh for Free this Ramadan: Upgrade and enjoy higher speed internet for the same price for two months.
• Connect your Family with Salhi Aailaa: Share up to 30GB of data with up to 4 loved ones and easily manage usage within your family.
• Gift a Foodies Voucher: Customers can conveniently gift Foodies vouchers to loved ones via the DhiraaguApp.
• Donate a Meal: Customers can donate Iftar packs to migrant workers through DhiraaguPay, which will be distributed through Mission for Migrant Workers Maldives.
• Donate to a Family: Donations can be made via DhiraaguPay to support vulnerable families during Ramadan through Moms Aid, with contributions going towards care baskets containing essential food items. Dhiraagu will kick-start the initiative by supporting 100 families.
• Pay Fitr Zakat Conveniently: Pay Fitr Zakat easily and securely using DhiraaguPay, accessible through DhiraaguApp or DhiraaguPay.

Along with special offers, the company also announced a series of exciting events planned for the month of Ramadan, confirming that Dhiraagu will continue their Gudi Fest and Thashibari Movement initiatives throughout Ramadan across the Maldives.

The press conference concluded with the exclusive unveiling of a special short film highlighting the importance of true family connections. Featuring popular actors, the film subtly reflects generational impact and the timeless nature of staying connected. The film will be officially released to the public on the first day of Ramadan.

Dhiraagu continues to offer exciting promotions, bringing customers incredible deals and valuable prizes at unbeatable prices.