SME Digital unveils SME360 initiative to support Maldivian entrepreneurs

SME Digital, the leading provider of financing solutions for the development of small and medium-sized enterprises (SMEs) in the Maldives, officially launched its brand campaign, “SME360,” on Wednesday at the “Addu Business Dialogue” Forum held in Addu City.

The campaign was inaugurated by Minister of Economic Development, Transport and Trade Mohamed Saeed.

SME360 campaign is designed to raise awareness about the financing solutions offered by SME Digital and the institution’s role in supporting and advancing Maldivian SMEs. The initiative aims to further strengthen the relationship between SME Digital, small businesses, and the wider community, while contributing to the growth and empowerment of SMEs within the national economy.

As part of the campaign, a series of public engagement activities will be conducted across the Maldives, including specialized workshops and outreach sessions in various atolls. These workshops are intended to provide entrepreneurs with practical guidance, essential business information, and greater exposure to opportunities within different sectors.

The campaign will also feature a dedicated podcast series sharing the experiences, journeys, and insights of local entrepreneurs and small business owners.

Commenting on the launch, Badhurudheen Hassan, CEO of SME Digital, stated, “SME360 reflects our vision of building a trusted one-stop platform that delivers comprehensive support and financing solutions for SMEs across the Maldives. It’s a great honor for us to launch this campaign in Addu City, a major business hub in the Maldives. To date, SME Digital has extended over MVR 144 million in financing to support 134 small businesses in Addu City. Through this campaign, we hope to further strengthen the relationship between SME Digital and SMEs, allowing us to become a trusted partner throughout every stage of their business journey.”

SME Digital is currently participating in the Addu Business Dialogue forum held in Addu City, organized by the Ministry of Economic Development, Transport, and Trade, engaging in key discussions focused on the growth and advancement of small businesses in the Maldives.