Dhiraagu announces three winning projects under ‘Pitch for Purpose’ programme
Dhiraagu has announced the winning initiatives of its inaugural Pitch for Purpose programme, a first-of-its-kind employee-driven CSR initiative that empowers employees to develop and lead projects addressing community needs across the Maldives.
Pitch for Purpose provides a structured platform for employees to bring forward their ideas, and pitch community initiatives. The programme encourages all Dhiraagu employees to champion causes they care deeply about and become active contributors to positive social change.
The inaugural edition saw enthusiastic participation from employees across the company, with 20 teams registering and 15 project proposals submitted.
Following the final pitch event, winning teams representing three initiatives were selected for community implementation.
The selected teams and projects are:
- EOC Ripple Effect – Baa Digital Inclusion and Content Creation: An initiative supporting digital inclusion and supporting children with disabilities.
- Roadwise Community Team – Community Road Safety Initiative: An initiative aimed at strengthening community awareness of road safety and encouraging responsible road use.
- Odyssey – The Living Canvas and Growth Squad: A focus on mangrove conservation, bringing together environmental awareness and innovative approaches to environmental education.
The winning teams will continue to be actively engaged in the implementation of their projects within the communities in the months ahead, contributing to meaningful impact.
Pitch for Purpose reflects Dhiraagu’s belief that its people have an important role to play in creating positive change beyond their everyday responsibilities. By providing a structured platform for employees, the programme fosters cross-functional collaboration and volunteerism and strengthens employees’ connections with the communities Dhiraagu serves. As a Great Place to Work® certified organisation, Dhiraagu continues to foster a people-centric workplace culture that values employee participation, encourages collaboration and creates opportunities for employees to make a meaningful difference. Pitch for Purpose is a reflection of this commitment, where employees’ voices, ideas and passion for community causes are heard, recognised and celebrated.
The successful inaugural edition of Pitch for Purpose marks an exciting milestone in Dhiraagu’s employee-driven CSR journey, celebrating the creativity, enthusiasm and shared sense of purpose of its people. The programme has brought colleagues together from across the organisation, giving them an opportunity to champion causes they care deeply about and play an active role in shaping positive change in communities across the Maldives.
