“Experience Maldives” with BML & American Express
Bank of Maldives (BML) and American Express have launched the “Experience Maldives” a partnership to promote the Maldives as a leading international tourist destination. Under the campaign, Maldives will be promoted internationally to American Express’s global network of clients.
“This campaign will raise Maldives’ profile among the premier clientele of American Express around the world. It demonstrates our commitment to support our merchant base in Maldives and we are confident bringing more American Express cardholders to the country will deliver significant economic benefits,” says Manoj Adlakha, Senior Vice President and CEO of American Express Banking Corp.
“We are delighted to work with the Ministry of Tourism, MATI and Bank of Maldives to do our part to raise Maldives’ international profile.”
Andrew Healy, CEO and Managing Director of BML, expresses his delight over the partnership. He says: “We are delighted to partner with American Express on this major new destination marketing campaign. This is an important initiative for the country and it will promote Maldives to travellers from across the globe.“We are grateful for the strong personal support extended by the tourism minister, and we will continue to work with the Ministry of Tourism, MATI and other stakeholders to support the industry,” adds Healy.
Over 20 resorts have announced their participation in the campaign and they will offer a number of attractive offers to encourage tourists to consider Maldives as their preferred holiday destination, according to BML. Find out more about the promotion at experiencemaldivesnow.com.