Maldives tourism marketing to shift focus to conversion-driven marketing in 2025
Maldives Marketing and Public Relations Corporation (MMPRC) announced a new strategic direction for its tourism marketing efforts in 2025. Moving away from traditional trade shows, Visit Maldives will adopt more conversion-driven marketing tactics, with an emphasis on digital campaigns, video-based content, and strengthened international collaborations. The announcement was made at a press conference held at […]
Velaa Private Island celebrates fourth anniversary of groundbreaking CSR initiative, Fehikuramaa
The Fehikuramaa initiative, launched in 2021 as part of Velaa Private Island’s Corporate Social Responsibility (CSR) programme, continues to pave the way for sustainable practices in the Noonu Atoll. By focusing on the 13 local islands, the initiative recognises the symbiotic relationship between resorts and the surrounding communities, embodying Velaa owner Smejc’s commitment to providing […]
Stephen Webster’s exclusive jewellery collection at Velaa Private Island
Velaa Private Island, the epitome of luxury and exclusivity in the Maldives, has announced that it will host an exclusive collection of jewellery by the world-renowned British designer Stephen Webster starting from this festive season. This remarkable collection will include unique pieces that cannot be found anywhere else in the world and will be available […]
Organic farming at Cinnamon Dhonveli Maldives
Cinnamon Dhonveli Maldives is more than a tranquil island retreat. Tucked within its lush grounds lies a budding initiative that is transforming sustainability and dining which is the resort’s very own organic farm, a project that embodies innovation and eco-conscious living. The story of the organic farm began in August 2024, shortly after the arrival […]
Disco fever hits Amilla Maldives this festive season
Amilla Maldives kicked off its festive season on December 20th, and let’s just say it was far out! With the 70’s-inspired theme, the island transformed into a dazzling, groovy paradise. The festivities continue with the much-anticipated tree lighting ceremony. The evening began with a cocktail reception then as the countdown began, the children eagerly assisting, […]
JA Manafaru hosts football camp with Robert Green
This festive season, the idyllic island of JA Manafaru has announced a unique experience for young football enthusiasts, as former England goalkeeper Robert Paul Green hosts an exciting football camp for children. The camp, which commenced on Friday, will be held daily from 4:30 PM to 6:00 PM at the JA Manafaru Football Pitch, running […]
Madifushi Private Island celebrates Christmas with Santa’s grand arrival
The magic of Christmas enveloped Madifushi Private Island as Santa Claus made a VIP entrance, creating an unforgettable evening for the guests. The festivities began with a beautiful cocktail sundowner at the Splash Bar beach, where the tranquil ocean backdrop complemented the vibrant colours of the setting sun. As the sun began to set over […]
Sheraton Maldives delights guests with festive celebrations
Sheraton Maldives Full Moon Resort & Spa kicked off the holiday season with joy and magic, hosting a spectacular Christmas celebration that brought guests and locals together for unforgettable moments. From a vibrant festive parade and a creative gingerbread house decorating activity to a lavish Christmas Eve gala dinner and Santa’s grand arrival, the resort […]
Maldives aims for 15% tourism growth in 2025, says Minister Faisal
Maldives is targeting a 15% growth in tourism next year, aiming to welcome 2.3 million tourists and generate $5 billion in revenue, Tourism Minister Ibrahim Faisal announced today. The announcement came during a ceremony at Velana International Airport to celebrate the arrival of the tourist who marked the country achieving its 2024 tourism milestone of […]
Historic tourism milestone: two million visitors arrive in Maldives
For the first time in its history, Maldives has reached the milestone of welcoming two million tourists in a single year. This achievement marks a significant moment for the nation’s tourism industry, underscoring its global appeal as a premier travel destination. The target of two million tourists, set for this year, was officially achieved today. […]
Abu Dhabi Fund gives $40 million loan for Maldives main airport
Abu Dhabi Fund for Development on Wednesday announced an additional loan of Dh147 million ($40 million) to support the completion of the Velana International Airport (VIA) project in the Maldives. This follows an earlier loan of Dh183.5 million ($50 million) provided in 2017 for the project’s initial phases, highlighting the airport’s vital role in driving […]
Maldives set to achieve 2024 tourism target of 2 million visitors on Thursday
The Maldives is on track to reach its annual tourism target of 2 million visitors, with the milestone expected to be achieved this Thursday. Tourism Minister Ibrahim Faisal confirmed that 1.96 million tourists had arrived in the country as of December 21. Recent data from the Ministry of Tourism shows that an average of 6,259 […]
