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Maldives Resilient Reefs Project launches new campaign
The Maldives Resilient Reefs project has launched a new campaign; #FishForTomorrow, on the World Oceans Day, 8th June 2020. The campaign aims to familiarise Maldivian people with species vulnerable to overexploitation found on coral reefs and educate citizens on how to fish responsibly – to make sure we all have ‘fish for tomorrow’. This campaign […]
Secrets of Revenue Management: Protect your hotel brand from Brandjacking
[vc_row][vc_column][vc_column_text]Con air: What is brandjacking? The neologism brandjacking was coined over a decade ago, by astutely combining the words branding and hijacking. In our industry, when we talk about brandjacking, we usually refer to all those activities whose lowest common denominator is the exploitation of another company brand’s equity, such as the creation of fake social […]