Reethi Beach Resort appoints Aishath Hamid as new Director of Sales and Marketing

Reethi Beach Resort has announced the appointment of Aishath Hamid as the new Director of Sales and Marketing. With over 18 years of experience in the hospitality and tourism industry, Aishath brings a proven track record of driving growth, fostering innovation, and enhancing brand visibility across diverse markets.

Her career includes leadership roles in renowned organisations such as Lily Hotels Pvt Ltd, Shangri-La Hotels & Resorts, and the Maldives Tourism Board. Aishath’s expertise in sales and marketing strategies, team management, and market trend analysis has consistently delivered exceptional results, including achieving year-on-year revenue growth. At Shangri-La, she played a key role in pre-opening and rebranding projects, developed strategic pricing structures, and implemented targeted initiatives that positioned properties as market leaders. Her innovative approach, coupled with a deep understanding of the Maldives and Sri Lankan tourism sectors, positions her as a transformative addition to Reethi Beach Resort.

Aishath expressed her enthusiasm for the new role, stating, “This is an incredible opportunity to leverage my experience and passion for hospitality to expand our presence globally and strengthen relationships with international markets.”

In her position as Director of Sales and Marketing, Aishath will lead efforts to expand Reethi Beach Resort’s reach in key markets, including the UK, Europe, the Middle East, and Russia. Her leadership is expected to drive strategic partnerships, enhance brand equity, and deliver exceptional value to stakeholders.

Reethi Beach Resort warmly welcomes Aishath Hamid and extends its best wishes for her success in this role. The team is confident that her leadership, passion, and expertise will contribute to exciting growth and continued excellence for the resort.