Cornell report shows hotel brand conversions can boost performance

Hotels that convert from one brand to another generally see improved occupancy, revenue, and profit—provided they choose a strong brand that fits their property.

Cornell University’s Centre for Hospitality Research publishes series of reports on service innovation

Cornell University’s Centre for Hospitality Research (CHR) has published a series of reports summarising the four tracks of the Cornell Hospitality Research Summit (CHRS).

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