Viral #FollowMeTo Maldives photos a reminder of the power of instagram as a marketing tool

A series of photos taken at Four Seasons Maldives by Instagram user Murad Osmann have gone viral, signalling the ever-increasing power of Instagram as a marketing tool.

Industry Expert: Using business intelligence in hotel marketing

Kevin Coleman, COO at Intelligent Hospitality, explains how hotel marketers can enhance campaign design by harnessing the power of data.