Visit Maldives returns to profitability with strategic reforms and global impact
Visit Maldives Corporation Limited, formerly Maldives Marketing and Public Relations Corporation (MMPRC), held its Annual General Meeting (AGM) on 15 July 2024, marking a pivotal year characterised by a return to profitability, enhanced fiscal discipline, and strategic institutional reforms. For the 2024 financial year, Visit Maldives reported a net profit of MVR 27,490,370 — its […]
Maldives nominated for top honours at Wanderlust Reader Travel Awards 2025
Maldives has been nominated for two prestigious accolades at the Wanderlust Reader Travel Awards 2025, presented by the United Kingdom’s most widely circulated and longest-running travel publication. This year, the Maldives has been shortlisted in the following categories: Most Desirable Country – Worldwide Most Desirable Island(s) – Worldwide Widely regarded as one of the travel […]
President changes MMPRC name to Visit Maldives Corporation Limited
President Dr Mohamed Muizzu has issued a presidential decree renaming the Maldives Marketing and Public Relations Corporation (MMPRC) to Visit Maldives Corporation Limited. The change was formalised on Sunday through the decree. According to the President’s Office, the decision includes amendments to the company’s articles of association and bylaws. MMPRC was established on 4 March […]
Visit Maldives unveils enhanced brand identity
The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has unveiled an enhanced logo and updated brand identity, representing a thoughtful refinement of the iconic Maldives destination brand. These are minor yet purposeful changes, aimed at ensuring a more unified and impactful visual presence across all platforms. The enhanced logo incorporates subtle adjustments in colour […]
Jaan Roose rewrites rules with parasail slackline walk in Maldives
Record-setting athlete Jaan Roose of Estonia has completed his most difficult project to date – an astonishing slackline walk between two moving objects. The feat, which saw him make a challenging descent between a parasail and the boat towing it over the waters of the Maldives, was like nothing he’d ever attempted before. Known for […]
New airport terminal will play key role in tourism goals, Shiuree says
Maldives Marketing and Public Relations Corporation’s (MMPRC/ VisitMaldives) Chief Executive Officer and Managing Director Ibrahim Shiuree has stated that the upcoming passenger terminal at Velana International Airport (VIA) will play a key role in realising the Maldives’ tourism goals. Speaking during a video presentation series organised by Maldives Airports Company Limited (MACL), Shiuree emphasised that […]
Maldives wins top honours at World Travel Awards 2025 for Indian Ocean Region
The Maldives has once again demonstrated its prominence in global tourism by securing two prestigious accolades at the World Travel Awards (WTA) Indian Ocean Category. The announcement was made by the Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), following the awards presentation at the World Travel Awards Africa & Indian Ocean Gala Ceremony held […]
LFC legend Dirk Kuyt joins Maldives Food Carnival 2025 as Visit Maldives special guest
Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has announced a special appearance by Dutch former-footballer and Liverpool FC legend, Dirk Kuyt, at the LFC Fan Zone at the ongoing Maldives Food Carnival. The event, held Thursday, drew an enthusiastic crowd of fans, reaffirming the immense global appeal of both football and the Maldives […]
Visit Maldives presents Liverpool FC fan zone at Maldives Food Carnival 2025
The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) is set to bring a thrilling new experience to this year’s Maldives Food Carnival with the launch of the Liverpool FC Fan Zone, set to take place from 25th to 28th June 2025 at the carnival grounds. This exciting addition stems from MMPRC’s pioneering partnership with […]
Visit Maldives showcases collaborative opportunities in New York
Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), in collaboration with the Permanent Mission of the Maldives to the United Nations in New York, participated in the New York Tourism event on 16th June 2025, successfully presenting the Maldives as a premier destination for strategic partnerships in the tourism industry. The forum was honoured […]
Visit Maldives appoints Katrina Kaif as global brand ambassador
Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has announced Katrina Kaif, lifestyle icon, as the Global Brand Ambassador for the Maldives. This exciting collaboration comes on the heels of Visit Maldives’ special Summer Sale Campaign, designed to entice more travellers to discover the breathtaking natural beauty, vibrant marine life, and exclusive luxurious experiences […]
Visit Maldives collaborates with Bollywood Director Farah Khan to showcase island life
Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has announced a collaboration with acclaimed Indian film director, producer, choreographer, and television personality, Farah Khan. She visited the Maldives from 5th June to 8th June 2025, for a unique filming project aimed at showcasing the authentic charm of local island life in the Maldives during […]
