Maldives Makes a Splash at ITB Berlin 2024

Maldives is making a strong showing at ITB Berlin 2024, the world’s leading travel trade fair. Maldives Marketing & PR Corporation (MMPRC/Visit Maldives) is leading a delegation of 214 representatives from 107 Maldivian tourism companies, demonstrating the country’s unwavering commitment to the travel and tourism industry.

Building Partnerships and Promoting the Destination:

Visit Maldives aims to connect with travel trade partners from Germany and around the globe. Sharing the latest tourism updates, conducting productive one-on-one meetings, and solidifying the Maldives’ position as a top-tier holiday destination for German travelers are key priorities.

A Journey to Paradise: The Maldives Stand

Visitors to the spacious 504 sqm double-decker Maldives stand are transported to the heart of the island nation. Captivating visuals showcase the diverse experiences, rich culture, and heritage that await travelers. The stand features dedicated areas for industry partners to exhibit and conduct business meetings, while mesmerizing LED screens entice visitors with glimpses of the Maldives’ beauty.

Engaging Activities Throughout the Event:

The Maldives stand is a hub of activity throughout ITB Berlin. B2B meetings facilitate business connections, cultural performances bring the vibrant Maldivian spirit to Germany, and gastronomic experiences tempt visitors with delicious cuisine. Displays of authentic Maldivian crafts and immersive 360-degree camera experiences further engage visitors.

Media Engagement and Industry Insights:

Beyond the stand, Visit Maldives has planned strategic events. The Maldives Media Meet provides media representatives with the latest destination updates and highlights government initiatives focused on diversification, sustainability, and new tourism developments. Industry leaders, including the CEO of Visit Maldives, the Minister of Tourism, and tourism development officials, share valuable insights on ongoing travel trade efforts and future prospects.

Germany: A Top Market for the Maldives:

Germany remains a top five source market for the Maldives, with over 27,500 visitors as of March 3rd, 2024. Visit Maldives has a comprehensive marketing strategy for Germany, including social media campaigns, joint marketing programs with tour operators, collaborations with the German Travel Association (IMM Germany), targeted airline campaigns, familiarization trips for travel professionals, and influencer outreach.

A Global Showcase:

ITB Berlin offers the Maldives an ideal platform to connect with a vast audience. With over 160,000 visitors, 90,000 industry delegates, and 3,000 international media representatives, the fair allows Visit Maldives to educate potential visitors and industry partners, promote the Maldives as a top-of-mind destination for diverse travelers, and forge valuable partnerships.