Hard Rock Hotel Maldives joins ‘PINKTOBER’ initiative to raise funds for Breast Cancer Awareness

In honour of Breast Cancer Awareness Month this October, Hard Rock Hotel Maldives will participate in Hard Rock International’s PINKTOBER fundraising efforts. Since its inception, Hard Rock has raised over $12 million for breast cancer research, including $1.3 million raised in 2023. This year, Hard Rock International is kicking off its PINKTOBER efforts with a $100,000 donation to the American Cancer Society, which will fund advocacy, research, and patient support initiatives to ensure everyone has an opportunity to prevent, detect, treat, and survive breast cancer. Additionally, Hard Rock Hotel Maldives and Hard Rock Cafe Maldives will host special events to support annual fundraising and awareness efforts locally. A portion of the proceeds will be donated to the Cancer Society of Maldives to benefit breast cancer awareness and research efforts in the region.

Community members and guests who wish to show their support and participate in PINKTOBER can visit Hard Rock Hotel Maldives and Hard Rock Cafe Maldives to engage in fundraising activities benefiting the American Cancer Society and the Cancer Society of Maldives. Upcoming local events and offers include:

• The Pinktober Pink Fun Run on October 19 at 4:00 PM at the Marina at CROSSROADS.
• The Pinktober Silent Auction to mark World Mammography Day on October 19 at 6:00 PM at Hard Rock Cafe, featuring live music and entertainment.

Frederic Lebegue, General Manager at Hard Rock Hotel Maldives, expressed pride in being part of Hard Rock International’s 25th PINKTOBER anniversary with the signature fun run and silent auction aimed at raising funds and awareness for breast cancer research. He hopes these activities will inspire the local community and visitors to contribute to the cause in the quest for a cure.

In honour of PINKTOBER, Hard Rock International is collaborating with esteemed global partners to present a once-in-a-lifetime auction of rare and exclusive items, running from October 1 through November 22, 2024, on QTEGO. All proceeds will benefit the Hard Rock Heals Foundation, which supports breast cancer awareness and research efforts worldwide. This year’s auction aims to make history by offering items that have never before been available to the public. Among the highlights, global soccer icon and Hard Rock brand ambassador Lionel Messi will donate a pair of autographed pink cleats worn during a historic Inter Miami CF match. This presents an extraordinary opportunity for fans and collectors to own a piece of Messi’s legacy while contributing to a vital cause.