Southern Maldives Tourism Association formed to enhance regional tourism

A new initiative has been launched to enhance the tourism potential of the southern region of the Maldives through the establishment of the Southern Maldives Tourism Association (SMTA). This association aims to transform the southern atolls into a unique and appealing destination for both domestic and international tourists.

The SMTA’s primary goals include collaborating with local councils and government entities to foster tourism development, highlighting cultural and natural heritage sites, and increasing visitor numbers in the region. A significant focus will be on developing marketing campaigns and promoting direct international flights to the southern atolls.

Additionally, the SMTA intends to improve connectivity between islands by partnering with government agencies to create a comprehensive sea and air transport system. The association will serve as a collaborative platform for resorts, hotels, guesthouses, and liveaboards, while also providing training opportunities to enhance service quality.

In response to the global trend towards sustainable tourism, the SMTA is dedicated to environmental protection and encouraging eco-friendly practices among tourism operators. It will advocate for policies that facilitate sustainable tourism growth while improving the visitor experience through enhanced infrastructure and ongoing feedback collection from tourists.

Moreover, the association aims to create job opportunities for locals in the southern atolls, equipping them with the skills needed to thrive in the tourism sector. By promoting digital technology adoption, the SMTA will assist local tourism providers in streamlining operations and offering more accessible information to visitors.

The establishment of the Southern Maldives Tourism Association marks an exciting new chapter for the southern Maldives, positioning it as a vital contributor to the country’s burgeoning tourism industry.