The Standard, Maldives appoints Sonika Adlakha as Commercial Director

The Standard, Maldives has announced the appointment of Sonika Adlakha as Commercial Director. In this capacity, she will lead the resort’s sales, marketing, revenue management, and distribution functions, driving strategic growth and enhancing brand visibility across key markets.

With a distinguished career spanning destinations such as India, Oman, Singapore, Sri Lanka, the Maldives, and Macau, Adlakha has worked with several globally renowned hospitality brands, including Shangri-La, InterContinental Hotels Group, Las Vegas Sands Corporation, Sun Siyam Resorts, and Outrigger Hospitality Group.

Known for her innovative thinking and results-oriented approach, she has successfully led multiple pre-opening projects and developed strategic initiatives that strengthened brand awareness and market performance.

Commenting on the appointment, Justin Swart, General Manager of The Standard, Maldives, said: “Sonika, welcome to The Standard. I look forward to your leadership in strengthening our commercial engine and helping us shape the next chapter of this iconic island.”

Adlakha holds a Bachelor’s degree in Hospitality Management from M.S. Ramaiah University, Bangalore, and a Master’s in Business Administration from the Symbiosis Institute of Management Studies, Pune.

“It is an honour to join The Standard, Maldives—a brand that epitomises creativity and authenticity,” said Adlakha. “I am excited to collaborate with a dynamic team to craft impactful strategies that enhance our brand story and deliver unforgettable experiences to our guests.”

Beyond her professional pursuits, she enjoys travelling, exploring local cultures and cuisines, and advocating for sustainable living practices.