BML, Visit Maldives, UnionPay partner to boost tourism marketing, digital payments

Bank of Maldives, Visit Maldives and UnionPay have signed an agreement to collaborate on a joint marketing initiative aimed at enhancing digital payment experiences and strengthening tourism promotion efforts.

As part of this partnership, the three parties will jointly promote the Maldives as a preferred travel destination among UnionPay cardholders through coordinated marketing campaigns. This collaboration will focus on marketing activities and initiatives that highlight the Maldives’ unique offerings, supporting efforts to attract more visitors to the country.

In addition, BML has been appointed as the settlement agent bank for settlement in MVR for UnionPay transactions in the Maldives. This local settlement framework will serve as the foundation for deeper cooperation, including UnionPay card issuance opportunities.

Bank’s CEO and Managing Director Mohamed Shareef stated, “We are pleased to partner with Visit Maldives and UnionPay on this important initiative, which strengthens both our digital payment ecosystem and our efforts to support the tourism industry. The Bank being appointed as the settlement agent bank is further testament to our continued efforts to deliver secure, convenient and seamless payment solutions.”

BML currently accepts UnionPay cards via Point-of-Sale (POS) terminals and its merchant portal. The Bank supports payment processing across all major credit and debit card networks including American Express, Visa, Mastercard, and UnionPay as well as leading digital wallets in the country such as BML Pay, WeChat Pay, Alipay, Apple Pay and Google Pay. Through its Merchant Portal and mPOS App, BML equips merchants with a comprehensive online payment solution, offering the ability to generate real-time payment requests, monitor transactions efficiently, and manage online store operations seamlessly.