Visit Maldives launches digital campaign with Maldiviana to target Russian travellers
Visit Maldives Corporation has launched a month-long joint digital marketing campaign with Maldiviana, aimed at increasing destination visibility, strengthening online engagement and driving targeted traffic from the Russian market to official Maldives tourism channels.
The campaign is being delivered in collaboration with Maldiviana, a long-established Maldives and Russia-based travel and tourism operator that has been operating since 1994, with offices in Malé and Moscow. With nearly three decades of experience in the market, Maldiviana has developed strong expertise in promoting Maldives holidays, luxury travel, resort stays, safari cruises, diving experiences and tailored travel services for Russian-speaking travellers. The company’s established presence and deep understanding of traveller preferences in Russia make it a valuable partner in strengthening destination visibility, enhancing engagement and sustaining demand for the Maldives within this key source market.
The campaign aims to promote the Maldives as a preferred holiday destination in the Russian market through targeted digital visibility, destination storytelling, and online advertising. The campaign is designed to maximise market reach and engagement through a comprehensive digital approach, generating awareness, stimulating travel intent, and supporting booking conversions. Through carefully curated content and targeted promotional activities, the campaign showcases the Maldives’ unique luxury, leisure, and experiential travel offerings to a highly relevant audience, while reinforcing the Maldives’ position as a preferred destination among Russian-speaking travellers.
The campaign forms part of ongoing efforts to maintain visibility in the Russian market, which remains one of the Maldives’ key source markets. As of 14 May 2026, Russia is the second largest source market for the Maldives, contributing 13.4 per cent of total arrivals with 112,718 tourists. Tourist accommodation data shows that 76.4 per cent of Russian arrivals stayed in resorts, followed by 20.6 per cent in guesthouses, 1.7 per cent in hotels and 1.1 per cent on vessels.
The Russia market continues to show sustained demand for leisure, luxury and experiential travel, with the Maldives remaining a consistent destination choice for year-round holidays. This demand has also been reflected in increased flight connectivity, including additional operations by Aeroflot in response to broader regional disruptions in Middle East airspace and routing, which have affected flight schedules and capacity across parts of the region. The added capacity underscores continued traveller interest and steady demand from the Russian market for travel to the Maldives.
