Secret Paradise Maldives Co-Founder Ruth Franklin wins Regenerative Travel Pioneer Award
Ruth Franklin, Co-Founder of Secret Paradise Maldives, has received the Regenerative Travel Pioneer Award at the 2026 Inspiring Women in Travel Asia (IWTA) Awards, held at the Conrad Bangkok on 14 October 2026.
The IWTA Awards recognise women contributing to environmental, social and regenerative initiatives across Asia’s travel and tourism industry. The Regenerative Travel Pioneer Award honours individuals whose work places local communities, cultural preservation and environmental conservation at the centre of tourism development.
Franklin co-founded Secret Paradise Maldives in 2012, establishing a tourism business focused on providing visitors with experiences beyond traditional resort holidays. The company promotes interactions between travellers, local communities and the natural environment through locally led tourism activities.
Secret Paradise Maldives works with local businesses, non-governmental organisations (NGOs) and community groups to support responsible tourism practices and ensure that a greater share of tourism revenue benefits local communities.
Its activities focus on marine conservation, cultural awareness and creating opportunities for Maldivians to share their knowledge, traditions and way of life with international visitors.
Commenting on the recognition, Franklin acknowledged the contributions of the company’s employees, local partners and community organisations.
“I’m incredibly honoured to receive this recognition. While the award may have my name on it, it represents the collective efforts of the entire Secret Paradise team, our local partners and the many NGOs and community members we work alongside.
“Since establishing Secret Paradise, our aim has always been to demonstrate that travel can be a force for good, creating meaningful experiences for visitors while supporting local livelihoods, celebrating Maldivian culture and helping protect the incredible natural environment we are so fortunate to call home. This award is recognition of everyone’s contribution to that journey,” she said.
The award recognises Franklin’s work in promoting community-based tourism in the Maldives and Secret Paradise Maldives’ efforts to integrate environmental conservation, cultural preservation and local economic participation into its tourism operations.
