Secret Paradise Maldives renews Travelife Partner Award for sustainable tourism
Maldivian tour operator Secret Paradise Maldives has successfully renewed its Travelife Partner Award, recognising the company’s continued commitment to responsible tourism, sustainability and corporate social responsibility (CSR).
The renewal acknowledges Secret Paradise’s progress in implementing responsible tourism practices and integrating sustainability across its business operations.
The Travelife Partner standard requires tour operators to meet more than 100 sustainability criteria covering office management, business operations, product development, international business partners and customer information. Based on the ISO 26000 guidelines on corporate social responsibility, the criteria address areas including environmental protection, biodiversity, human rights and labour relations.
Since its establishment in 2012, Secret Paradise has focused on demonstrating how tourism can generate positive outcomes for local communities and the environment. The company’s approach includes supporting local businesses, creating opportunities for communities, promoting responsible marine encounters and encouraging visitors to develop a greater understanding of Maldivian culture and the natural environment.
Commenting on the renewal, Ruth Franklin, Co-Founder of Secret Paradise Maldives, said: “Sustainability is an ongoing journey, one that requires continuous commitment, reflection and a willingness to evolve. There is always more we can do.
“We have always believed that tourism should benefit the people and places that make the Maldives so special. This means looking beyond the experiences we deliver to consider how we operate, the partners we work with and the impact our activities have on local communities and the environment. We are proud of the progress we have made and remain committed to doing more.”
Naut Kusters, Manager of Travelife for Tour Operators, welcomed the renewal, highlighting the growing importance of sustainability within the tourism industry.
“I am delighted to see that sustainability in the tour operator sector is obtaining momentum. The Partner renewal award of Secret Paradise will continue to inspire other companies in Maldives to follow the same path,” he said.
Travelife is an international sustainability certification programme for tour operators and travel agents, supported by more than 35 national travel associations worldwide, including ABTA in the United Kingdom, ANVR in the Netherlands and the Pacific Asia Travel Association (PATA).
The programme comprises three stages: Travelife Engaged, Travelife Partner and Travelife Certified.
Following the successful renewal of its Travelife Partner status, Secret Paradise Maldives intends to further strengthen its sustainability practices as it works towards achieving Travelife Certified status.
