Digital tourism promotion

Harnessing Google’s powerhouse to elevate tourism promotion

Harnessing Google’s Powerhouse to Elevate Maldives Tourism In the realm of digital tourism, Google stands as an undeniable titan, commanding an astounding 91%+ share of the global search engine market. This dominance extends into the hospitality sector, where Google has effectively positioned itself as the “shepherd of the digital customer journey.” This role involves guiding […]

How prepared is the Maldives tourism industry for the AI revolution?

The Maldives tourism industry is on the cusp of a significant transformation driven by artificial intelligence (AI). AI has the potential to revolutionize every aspect of the tourism industry, from marketing and sales to customer service and operations. To fully reap the benefits of AI, Maldives tourism businesses need to prepare their workforces for this […]

Data-driven decisions: How reporting data can maximize revenue in the Maldives

Maldives has become a coveted destination for travelers from around the world. In 2022 alone, the Maldives welcomed an impressive 1.5 million visitors, underscoring the competitive nature of the hospitality industry. As hotels and resorts vie for their share of this thriving market, the strategic use of data-driven decision-making has emerged as a potent tool […]