Captain Messi unveiled: Hard Rock and Lionel Messi launch superhero toy and collection
Hard Rock International and global brand ambassador Lionel Messi have introduced the world’s newest superhero, Captain Messi. This superhero version of the iconic sports and cultural figure is making waves with his powerful kick and will be featured both at Hard Rock Cafe Maldives and online. In collaboration with Messi, Hard Rock has launched a limited-edition, posable Captain Messi toy, available with a Kid’s Menu order at Hard Rock Cafe Maldives or through in-room dining at participating hotels, such as Hard Rock Hotel Maldives, while supplies last. This marks the first time the soccer legend has been involved in the creation of a toy in his likeness. Additionally, the collectible figure will be available at Rock Shops worldwide and online as part of the new Captain Messi retail collection, which includes lunchboxes, water bottles, backpacks, apparel, and more.
Messi shared his excitement about the project, noting that watching superhero movies with his children made it particularly special for him to work with Hard Rock on creating Captain Messi. He hopes the toy will inspire young fans and families to work hard and believe in themselves to achieve great things.
To celebrate the launch, Hard Rock Cafe Maldives hosted a themed event where young Messi fans had the opportunity to meet and play with members of the Maldives’ National Futsal Team. The event featured two-a-side football matches, skill challenges, and various games, culminating in the reveal of the new superhero version of Messi.
In addition to the superhero-themed celebration, Hard Rock International also announced new additions to the Hard Rock Cafe Maldives Kid’s Menu, introducing cheese pizza and pepperoni pizza. These new options complement an array of dishes designed for kids, including grilled chicken salad, fresh fruit, chicken tenders, and more.
Jim Allen, CEO of Seminole Gaming and Chairman of Hard Rock International, expressed excitement over the ongoing partnership with Lionel Messi, highlighting the joy that Messi brings to fans around the world. Over the past three years, Messi has been an integral part of Hard Rock’s brand as a partner and ambassador. He recently starred in Hard Rock’s “Come Together” campaign, celebrating the launch of its Unity by Hard Rock™ global loyalty program, which offers benefits and services at over 200 Hard Rock locations worldwide.
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