China Predicted to be a Major Market for Sleep Tourism In Maldives
Sleep tourism, also known as “dream tourism” or “sleepcations,” is a relatively new trend that has emerged in the travel industry. It revolves around the concept of traveling with the primary purpose of achieving high-quality sleep and rejuvenation. In a fast-paced and stressful world, sleep tourism offers individuals an opportunity to escape their daily routines and prioritize their sleep health.
Sleep tourism in the Maldives offers a dreamlike experience in one of the world’s most picturesque destinations. With quiet islands, pristine white-sand beaches, and crystal-clear turquoise waters, the Maldives provides an ideal backdrop for indulging in a restful and rejuvenating sleep vacation. This year on world sleep day, The Nautilus Maldives introduced The Slumber Ritual, a two-day wellness experience comprising a collection of treatments that offer guests a journey to better quality sleep.
Guestradar predicts China to be a major market for sleep tourism in the Maldives. Predictive analytics expect Chinese tourists to escape their busy lives to have a sleepy vacation in the Maldives. This year China is Maldives’ fastest growing market, recovering from a three-year hiatus due to COVID-19 related travel restrictions. By mid-May 2023, China has quickly risen to the Maldives 6th largest source market. Prior to the pandemic, China was Maldives’ largest source market with 284,029 arrivals, enjoying 16.7% market share in 2019.
Sleep tourism recognizes the importance of sleep as a pillar of overall well-being. It allows individuals to prioritize self-care and recharge their energy levels in a peaceful and rejuvenating environment. The allure of sleep tourism lies in the promise of optimal sleep conditions. Resorts in the Maldives can provide luxurious accommodations, personalized sleep environments, and access to various relaxation techniques, such as spa treatments, yoga, and meditation. Luxury resorts offer premium mattresses, ambient lighting, soundproof rooms, and sleep-inducing amenities such as aromatherapy, white noise machines, and blackout curtains. Maldives is a paradise where visitors can truly disconnect from the outside world, immerse themselves in tranquility, and embark on a sleep journey like no other.
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