Coco Collection’s New PR Partners
In a move to increase brand presence across the globe, Coco Collection has announced new PR representations in the German speaking and Russian market through Schaffelhuber Communications, and in the Middle Eastern Region through Memac Ogilvy.
With Anke Schaffelhuber at the helm of Schaffelhuber Communications, the team comprises experts in the field of travel, tourism, fashion and lifestyle. Coco Collection is dedicated to creating stylish, sophisticated and sustainable holidays, and Schaffelhuber Communications offers an individual approach that is seamlessly integrated with this vision. Representing Coco Privé Kuda Hithi Island, Coco Bodu Hithi and Coco Palm Dhuni Kolhu in Germany, Austria, Switzerland and Russia, Schaffelhuber Communications will synergize with professional networks to communicate a truly timeless adventure.
Memac Ogilvy is a part of the largest marketing communications network in the world, focused on leading renowned brands through comprehensive planning and creative insights. With Coco Collection’s vision to become the world’s most desirable experience-led hospitality brand by offering surprisingly authentic touches at all of its properties, and Memac Ogilvy’s strategy to reinforce universal brand identity, Coco Collection’s appeal and reach throughout the Middle East will be amplified through the collaboration with this top-end PR agency.
“While Europe remains the leading market generator, only topped by arrivals from China, the Middle-Eastern and Russian markets have also shown a steady growth in their visitor numbers to Maldives. With Schaffelhuber Communications and Memac Ogilvy in place, Coco Collection will have a refined presence in these growing global markets” comments Shafa Shabeer, Coco Collection’s Director of Marketing. “Through this collaboration with our new partners, we also aim to highlight the visibility of our Maldivian roots and touches of local culture and tradition present in our brand.”