Crown & Champa Resorts announces promotion of Ahmed Shaheen to Chief Commercial Leader

Crown & Champa Resorts  (CCR) proudly announces the promotion of Ahmed Shaheen from Director of Sales and  Marketing to the position of Chief Commercial Leader. With an illustrious career spanning over years, Shaheen’s journey from a Billing Clerk at Rangali under Crown Company to his recent promotion as Chief Commercial Leader at CCR exemplifies the epitome of dedication, perseverance, and leadership in the realm of hospitality.

Shaheen’s ascent through the ranks is a testament to his unwavering commitment and  passion for excellence. From his humble beginnings in various departments at Veligandu to  his pivotal role as Director of Sales & Marketing at Crown & Champa Resorts, Shaheen has  continuously demonstrated his prowess in navigating through challenges and steering his  teams towards success. 

During the tumultuous times of the COVID-19 pandemic, Shaheen’s leadership came to the  forefront as he adeptly led his team through market fluctuations and uncertainties. His  strategic vision, coupled with his ability to inspire and motivate, played a pivotal role in  maintaining occupancy and revenue levels at the highest echelons despite adversities. 

Shaheen’s journey is not just a tale of professional achievements but also a saga of  continuous learning and growth. A Hotel Graduate from Maldives National University and  Taylor’s University, Malaysia, Ahmed’s pursuit of excellence led him to enroll in the General  Managers’ Program at Cornell University, USA, in 2024, further honing his skills and  knowledge. 

His expertise spans across diverse domains – from sales, revenue optimization, and  distribution to marketing, digital marketing, and hotel operations. Shaheen’s holistic  approach to business strategy development and execution has been instrumental in  fostering fruitful partnerships, driving multimillion-dollar growth, and positioning Crown &  Champa Resorts as a market leader. 

“Shaheen’s professional achievements speak volumes, but it’s his unwavering optimism,  professionalism, and commitment to excellence that truly set him apart. I’m sure in the  hospitality industry, his impact is not only felt but revered, inspiring all who cross his path,” said Mohamed Solah, Chief Operating Officer, CCR.

In his new role as Chief Commercial Leader at CCR, Ahmed embarks on a new chapter, where he will spearhead the commercial endeavors of the organization, encompassing  revenue, e-commerce, PR, marketing, communication, and sales departments. With his  visionary leadership and unwavering dedication, Ahmed Shaheen continues to inspire and  shape the future of hospitality, setting new benchmarks of excellence along the way. 

“As I step into the new role, I am deeply honored and excited to embark on this new journey.  For me, this is not just a personal achievement but a testament to the unwavering  commitment to excellence that defines our resort collection. I am grateful for the opportunity  to contribute to our continued success and to ensure that each guest experiences the warmth,  hospitality, and luxury that Crown and Champa Resorts are renowned for,” noted Shaheen. 

Ahmed Shaheen’s journey is not just a testament to his individual achievements but a beacon  of inspiration for aspiring leaders in the hospitality industry, showcasing the power of  resilience, passion, and unwavering commitment to excellence in shaping destinies and  transforming dreams into reality. 

Hotelier News Desk
Hotelier Maldives is the leading publication dedicated to the Maldivian hospitality industry, accessible in both print and digital formats. Our magazine is committed to the mission of "informing, inspiring, and connecting the Maldives hospitality sector." Reach us at