Dhiraagu launches EliteClub+, extends rewards to all mobile customers
Dhiraagu has introduced Dhiraagu EliteClub+, extending access to exclusive benefits and discounts from over 100 outlets to all Dhiraagu mobile customers.
Announced at a special press conference, the launch revealed the story behind the mystery doors that appeared across Malé, Hulhumalé and other islands, sparking curiosity and speculation on social media. These doors represented an invitation to discover a world of benefits, now open to every Dhiraagu mobile customer through EliteClub+.
“Dhiraagu EliteClub was previously available by invitation to customers who met specific eligibility criteria. With EliteClub+, we have now opened the door to every Dhiraagu mobile customer to enjoymore benefits and experiences, reflecting our commitment to ensuring every customer feels valued and enjoys a more rewarding experience with us. Together with our partners, we look forward to giving our customers even more reasons to enjoy being part of Dhiraagu,” said Mohamed Mirshan Hassan, Director, Brand and Marketing Communications at Dhiraagu.
Building on the company’s existing loyalty programme, EliteClub+ brings greater value to being a Dhiraagu customer, with special offers and lifestyle experiences that customers can enjoy as part of their everyday lives. The programme features four membership tiers, Bronze, Silver, Gold and Platinum, and allows customers to earn points on eligible reloads, bill payments, add-ons and more. Each tier unlocks greater rewards and exclusive partner benefits and privileges. Customers can also redeem their points for data, bill discounts, gift cards and lifestyle rewards from participating partners.
Existing EliteClub members will be automatically enrolled in EliteClub+, allowing them to enjoy benefits from the programme’s network of over 100 outlets. Customers can enrol by logging in to the DhiraaguApp, selecting the EliteClub+ banner and following the steps to complete their enrolment. To kick-start their rewards journey, every member will receive 100 welcome points, including existing EliteClub members automatically enrolled in EliteClub+.
Dhiraagu remains committed to enriching the lives of its customers through innovative services, meaningful partnerships and rewarding experiences that bring greater value to their everyday lives.
For more information about Dhiraagu EliteClub+, please visit the official website.
