ELE|NA partners with Global Peace Institute for Global Summit in Dubai

ELE|NA, the wellness brand dedicated to accessible and transformative well-being, has announced a partnership with the Global Peace Institute (UK) in support of the Global Peace Hospitality Summit & Awards 2025. The event will take place on 9 October 2025 at Hyatt Regency, Dubai.

The summit will bring together more than 200 leaders from sectors including hospitality, healthcare, technology, education, energy, finance and humanitarian affairs. It will also feature the global launch of the Golden Wing of Peace Movement, an initiative designed to establish new benchmarks for peace, dignity and compassion across the service industry and the digital landscape.

The Golden Wing of Peace framework consists of two components:

• Golden Wing Influencers: content creators pledging to embed peace, compassion and dignity into their work, with a focus on reaching Gen Z and Alpha audiences.
• Golden Wing Certification: a global service industry standard measuring human-centric practices such as well-being, inclusion, fairness and compassion, designed to complement established benchmarks such as ISO and LEED.

By introducing this initiative, the Global Peace Institute aims to position peace as a measurable, everyday standard for both organisations and individuals worldwide.

The summit will host H.E. Dr Ali Rashid Al Nuaimi, Chair of the UAE Federal National Council’s Defence Affairs, Interior and Foreign Affairs Committee, as Chief Guest and keynote speaker. His participation underlines the UAE’s leadership role in promoting peace and tolerance.

As a Global Peace Institute Fellow, Heidi Grimwood, Senior Vice President of ELE|NA and a recognised leader in wellness and healthcare, will represent the brand’s mission to promote holistic well-being under its Wellness Your Way™ philosophy. Through this collaboration, ELE|NA seeks to highlight the contribution of wellness to peacebuilding, resilience and intercultural understanding.

Heidi Grimwood stated: “Our mission at ELE|NA has always been to make wellness accessible, personal and impactful. Partnering with the Global Peace Institute for this summit allows us to celebrate changemakers, foster cross-cultural understanding, and promote wellness as a force for positive global impact.”

Programme Highlights:

• Six expert panels on hospitality, sustainability, women’s leadership, technology, wellness and youth empowerment.
• Three keynote sessions led by international thought leaders.
• An awards gala recognising excellence across 12 categories, including Women of Impact in Healthcare & Wellness, Peacebuilding Leadership, and Global Health & Wellness.
• Gala Night & Wings of Harmony: a peace-themed fashion showcase led by Egyptian designer Nadine Elahi.

The partnership reflects the shared vision of ELE|NA and the Global Peace Institute to create platforms where leadership, innovation and well-being converge, inspiring change and making peace a measurable global reality.