Male’ Aerated Water Company named exclusive Beverage Partner for Hotelier Maldives GM Forum 2024

Male’ Aerated Water Company (MAWC) has been announced as the exclusive Beverage Partner for the Hotelier Maldives GM Forum 2024. The forum, set to take place on September 19, 2024, will focus on the theme, ‘The Evolving Luxury Landscape,’ bringing together industry leaders to discuss the future of luxury travel in the Maldives.

MAWC will ensure that attendees at the GM Forum 2024 are well-hydrated and refreshed throughout the event. With a portfolio of world-famous The Coca-Cola Company beverages, MAWC will provide a range of options to quench the thirst of delegates and participants, enhancing their overall experience.

“We are pleased to collaborate with the GM Forum as the exclusive Beverage Partner this year as well. This partnership reflects our commitment to the hospitality sector in the Maldives,” Milind Derasari, Chief Operating Officer at MAWC, said.

The annual GM Forum, now in its eighth edition, will kick off with a deep dive into the psyche of the new luxury traveller. Speakers will dissect the evolving demographics and psychographics, shedding light on the sustainability-focused travellers, wellness seekers, and tech-savvy guests. The rise of digital luxury will also be a hot topic, with experts exploring the impact of digital marketing, influencer partnerships, and social media in attracting and engaging the affluent wanderlust.

As luxury transcends traditional boundaries, the discussions will venture ‘Beyond the Villa’, exploring emerging trends such as private islands, underwater experiences, and eco-lodges. The forum will also address sustainable luxury, challenging GMs to integrate eco-friendly practices that resonate with environmentally conscious guests. The future of guest experience will be envisioned with innovative service personalisation, curated activities, and the latest technology.

The art of personalising guest itineraries to create unforgettable journeys will be a focal point. Panellists will share insights on curating authentic local experiences that weave Maldivian culture into the fabric of luxury. The adventurous luxury traveller’s desire for beyond-the-resort experiences will be met with discussions on partnerships with local artisans and cultural immersion.

The forum, the largest gathering of hospitality professionals in Maldives, will feature a diverse panel composition, including hoteliers, travel agents, marketing specialists, and sustainability consultants, ensuring a rich tapestry of perspectives. An interactive format will engage the audience through Q&A sessions, polls, and breakout discussions, fostering an environment of active participation. Case studies highlighting the innovations of other hospitality groups in the luxury travel space will serve as a beacon for the industry.

“Having MAWC as the exclusive Beverage Partner for this year’s GM Forum just like last year adds value to the event. Their participation is a testament to the significance of the forum in the Maldivian hospitality landscape,” Ali Naafiz, Editor of Hotelier Maldives, added.