Le Meridien Maldives
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Vilunü Ventures into Scent Marketeering
On January 9, 2023, Vilunü celebrated three years of creating modern bespoke scents inspired by lush Maldivian nature. The local brand’s success is evident as Vilunü recently entered the field of scent marketing. Scent has the powerful ability to inspire feelings of nostalgia and delightful memories. Scent is an underutilized yet valuable sense for the […]
Buying Local: The Maldives Alternative
(with additional writing by Donna Richardson) It is widely agreed by hospitality industry experts that creating a positive and unique customer experience is one of the key ingredients of service. The marketing strategies of hoteliers can be more appealing when it is associated with the culture and flavor of the region or destination where they […]
Development of Emboodoo Lagoon, AIMA Construction’s Landmark Project
For the 100% Maldivian owned and family operated business, AIMA Construction Pvt Ltd, winning the Crossroads Project at Emboodhoo Lagoon was a catalyst for change on an unprecedented scale. AIMA Construction moved mountains in completing the project that grew from one package to three packages, valued at USD 80 million, within a remarkable 16-month timeframe […]
