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Online Travel Agencies (OTAs): Enemies, Friends, Frenemies, or…?
[vc_row][vc_column][vc_column_text]Since their debut in the 1990s, OTAs have become a significant force in hotel distribution and marketing with indelible effects on the hotel industry. It is no surprise that with such rapid innovation and technological advancement, online booking is growing by 13% per annum. According to the European Travel Technology Services Association (ETTSA) online accommodation […]