Pulse Hotels’ Shafraz to speak on AI-driven personalisation at Digital Travel Summit APAC 2025

Mohamed Shafraz Hafiz, the Group Director of Digital Technology & Marketing at Pulse Hotels & Resorts, will be a featured speaker at the prestigious Digital Travel Summit APAC 2025. The summit, a key event for the region’s travel and hospitality leaders, is scheduled for August 12 – 13, 2025, at the One Farrer Hotel in Singapore.

Shafraz will deliver a compelling case study titled, ‘Case Study: How to transform customer engagement with AI-driven personalisation strategies to deliver tailored, meaningful experiences’. His presentation will delve into the innovative strategies Pulse Hotels & Resorts has implemented to enhance guest experiences through the power of artificial intelligence. This session is poised to offer valuable insights for industry peers navigating the evolving landscape of travel technology.

A trailblazer in the Maldivian digital marketing sphere, Shafraz has been instrumental in embedding technology-driven strategies within the nation’s tourism sector. His career, which has gracefully bridged creative media and hospitality marketing, is distinguished by a forward-thinking approach to digital engagement. At Pulse Hotels & Resorts, he has spearheaded numerous digital initiatives across their portfolio of leading resorts.

His significant contributions to the industry were recently recognised when he was named the ‘Marketer of the Year’ at the Hotelier Maldives Awards in 2024. This accolade is a testament to his transformative impact on hospitality marketing in the Maldives.

The theme of the Digital Travel Summit APAC 2025, “Navigating the Future of Travel: Building Trust in an AI-Driven World,” aligns perfectly with Shafraz’s expertise. His session is expected to attract significant interest from attendees keen to understand how to leverage AI to create more personalised and meaningful connections with their customers.

Beyond his professional achievements, Shafraz is a fervent advocate for showcasing the Maldives to a global audience. His passion for destination marketing, combined with his expertise in digital storytelling and emerging technologies, makes him a powerful voice for the Maldivian tourism industry on the international stage. An avid scuba diver, he draws inspiration from the natural beauty of his homeland, infusing his work with a genuine desire to share the unique allure of the Maldives with the world.