SAii Lagoon Maldives unveils new era of tranquillity with brand relaunch

SAii Lagoon Maldives, Curio Collection by Hilton – part of the SAii Hotels & Resorts portfolio under S Hotels & Resorts – has officially relaunched with a refreshed brand identity built around the philosophy that ‘Peace of Mind is the Ultimate Luxury.’ In this renewed chapter, the resort positions itself not merely as a destination, but as a sanctuary of calm where personalised service, nature-inspired design, meaningful encounters, and sustainability are central to the guest experience.

The relaunch arrives at a moment when international travellers are placing increasing value on mindful journeys — prioritising not only physical comfort, but emotional clarity, genuine connection, and thoughtful care. SAii Lagoon Maldives’ new identity has been crafted in response to this shift, embracing slower, more intentional travel with a focus on wellbeing and cultural resonance.

This evolution signals more than just a visual rebrand. The introduction of Brand Signatures — a collection of curated experiences offered across the resort — marks a fundamental transformation. Designed to foster joy and tranquillity, these initiatives include:

• SAii Gurus, a team of friendly local experts who provide a warm welcome and help guests uncover authentic experiences and hidden gems;
• SAii Wellness Gurus, wellness specialists who deliver tailored care through yoga, guided meditation and spa therapies;
• Sensory Reception, an arrival experience that soothes with natural elements, calming aromas, and serene lighting;
• Digital Detox, an invitation to disconnect from screens and reconnect with self, nature, and companions, with electronic devices securely stored and charged;
• Fresh, Healthy, Happy, a dining philosophy that champions sustainably sourced ingredients and wholesome preparation across its signature outlets: Terra & Mar, Mr. Tomyam, Miss Olive Oyl, and the SAii Beach Club.

Guests can also enjoy refreshed spaces and an updated visual identity, with the newly imagined SAii Beach Club and SAii Spa anchoring the resort’s wellness-centric transformation. These enhancements aim to reflect SAii’s vibrant, relaxed spirit.

Alongside its guest-centred innovations, the resort maintains a strong commitment to environmental and community stewardship. SAii Lagoon Maldives has achieved Green Globe certification for three consecutive years and recently earned Gold Certification from the Environmental Impact Certification (EIC) by The Events Industry Council. Its sustainability efforts span the elimination of single-use plastics, carbon footprint reduction, marine conservation, and partnerships with local artisans and producers to support the regional economy.

Alexander Traeger, General Manager of SAii Lagoon Maldives, Curio Collection by Hilton and Crossroads Marina, remarked, “At SAii Lagoon Maldives, peace of mind begins the moment your toes touch our sun-kissed sands. More than just a stay, it’s a multi-island escape where ease, connection and purpose converge. From overwater serenity to underwater discovery, our refreshed identity and Brand Signatures ensure every moment is crafted with care — for our guests, the planet, and the communities around us.”