Industry Expert: Using business intelligence in hotel marketing

Kevin Coleman, COO at Intelligent Hospitality, explains how hotel marketers can enhance campaign design by harnessing the power of data.

Business Intelligence – What It Is and Why It Matters to Hospitality

As a career hotelier myself, I first became aware of BI about 8 years ago, and this has had a profound impact on the way that I have approached the hotel business – and my career – ever since.