Visit Maldives appoints digital brand strategist Sarah Mathews as consultant
Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has announced the appointment of Sarah Mathews, a highly accomplished digital marketing expert with over 30 years of experience, as a consultant. Renowned as the “Insight-Cyclopaedia,” Sarah has collaborated with global brands like Tesla, Coca-Cola, Japan Airlines, and Singapore Airlines. Her decade-long tenure at Tripadvisor saw […]
Visit Maldives reopens Landmark Design Competition with extended deadlines
The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has announced the reopening of its Landmark Design Competition. This initiative offers aspiring local artists a platform to showcase their creativity. The competition has been reopened with an extended deadline to encourage maximum participation, giving artists more time to conceptualise and submit their designs. To support […]
Maldives captivates Spain with interactive displays and raffles at Fitur 2025
Maldives is participating in its first major travel trade event of the year, Fitur 2025, held in Madrid, Spain, from January 22nd to 26th, 2025. Fitur is a key event in the tourism sector, playing a vital role for industry professionals and the international inbound and outbound markets in Latin America. Participation in this event […]
Maldives to launch taxi, outdoor campaign in Germany ahead of ITB Berlin 2025
Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has announced a major promotional campaign in Germany, featuring the wrapping of 200 taxis in Berlin, as part of its participation in ITB Berlin 2025. This campaign, one of the largest outdoor initiatives ever undertaken by Visit Maldives, will showcase the Maldives as a premier travel […]
Maldives Carnival 2025 showcases dream destinations for Indian market
Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) announced the Maldives Carnival 2025, ‘Maldives Mahautsav,’ organised by Pickyourtrail and endorsed by Visit Maldives. The event took place from January 11th to 12th, 2025, at the Ambience Mall in Gurgaon, India, and was officially inaugurated by Aishath Azeema, the High Commissioner of the Republic of Maldives […]
MMPRC’s Ukulhas Board Meeting highlights vision for inclusive tourism development
The Maldives Marketing and Public Relations Corporation (MMPRC) convened its first board meeting of 2025 in Aa. Ukulhas, marking a significant step in its commitment to supporting local tourism. The meeting was led by MMPRC’s Managing Director, Ibrahim Shiuree, and Chairman, Abdullah Ghiyas Riyaz, along with the corporation’s board of directors. Their arrival in Ukulhas […]
Visit Maldives’ largest global campaign with 52 holiday giveaways begins
The “World’s Biggest Giveaway,” the largest global campaign for 2025 organised by the Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), has officially kicked off on Wednesday. Announced at World Travel Mart (WTM) London on November 5th, 2024, this year-long initiative will award 52 free holidays, one for each week of 2025, starting from 1st […]
Visit Maldives to host cultural festival for New Year
Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has announced the ‘Maldives Culture and Food Festival’, a two-day extravaganza showcasing the Maldivian cuisine, local arts and craft, and entertainment. The festival will take place at Central Park, Hulhumale’, on New Year’s Eve, December 31st, 2024, and continue into New Year’s Day, January 1st, 2025, […]
Maldives sets $5 billion tourism receipts target for 2025
Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has set an ambitious target of $5 billion in tourism receipts for 2025. The announcement was made during a press conference held at the MMPRC headquarters on Sunday by Abdulla Ghiyas, Chairperson of MMPRC, and Ibrahim Shiuree, CEO and Managing Director of MMPRC. Building on the achievements […]
Maldives tourism marketing to shift focus to conversion-driven marketing in 2025
Maldives Marketing and Public Relations Corporation (MMPRC) announced a new strategic direction for its tourism marketing efforts in 2025. Moving away from traditional trade shows, Visit Maldives will adopt more conversion-driven marketing tactics, with an emphasis on digital campaigns, video-based content, and strengthened international collaborations. The announcement was made at a press conference held at […]
Promoting sustainability and tourism: Visit Maldives debuts Burunu Boma tournament
The Visit Maldives Club (VMC) officially launched the Maldives’ largest sports fishing tournament, ‘Burunu Boma,’ on December 20, 2024, during a ceremony held at the Malé Table Tennis Hall. The event was graced by the presence of the Minister of Fisheries and Ocean Resources, Ahmed Shiyam. The launch represents a significant step in promoting sports […]
NHGAM’s ‘I AM Maldives Roadshow’ strengthens tourism ties with Azerbaijan and Georgia
The National Hotels and Guest House Association of Maldives (NHGAM), in collaboration with Visit Maldives and MATATO, successfully concluded the ‘I AM Maldives Roadshow,’ held from December 17th to 20th, 2024, in Tbilisi, Georgia, and Baku, Azerbaijan. This event represented a significant step toward strengthening tourism ties between the Maldives and these emerging markets. The […]
