Visit Maldives, Bank of Maldives partner for destination marketing campaign

Bank of Maldives (BML) and the Maldives Marketing & Public Relations Corporation (MMPRC) on Wednesday established a partnership to promote the Maldives as a premier travel destination through the Bank’s global partner networks.

The partnership agreement was signed today between BML and MMPRC at the Arabian Travel Market (ATM) in Dubai.

Mohamed Shareef, CEO and Managing Director of Bank of Maldives, stated “We are excited to collaborate with MMPRC on marketing the Maldives. Our exclusive global card partnerships allow us to launch far-reaching destination marketing initiatives to boost the country’s visibility worldwide and support the industry’s growth targets. We look forward to launching the campaign soon.”

Ibrahim Shiuree, Managing Director of MMPRC, added “The destination campaign, in partnership with the Bank of Maldives, will be designed to offer exclusive value and convenience to our premium visitors. This strategic focus will enrich the travel experience and strengthen the Maldives as a destination of choice across the globe.”