Villa Resorts launches global campaign with Virgin Atlantic

Villa Resorts has announced a new global marketing campaign in partnership with Virgin Atlantic. The campaign will be showcased in major airports worldwide, targeting high-end travelers seeking a luxurious escape in the Maldives.

Starting this February, travelers flying Virgin Atlantic’s Upper Class and First Class can experience the Villa Resorts campaign across the airline’s premium Clubhouse lounges. These lounges, located in key airport hubs like London Heathrow, New York JFK, and San Francisco, cater to a significant audience of approximately 420,000 passengers monthly.

The campaign’s reach extends beyond Virgin Atlantic passengers. First Class travelers flying with Delta One & Delta Upper Class, KLM, Air France, Singapore Airlines, and Air New Zealand will also be exposed to the Villa Resorts experience, as these airlines offer shared access to Virgin Atlantic’s Clubhouse lounges.

This collaboration coincides with Virgin Atlantic’s increased service to the Maldives. Currently, the airline operates three flights per week during the winter season, with plans to expand to daily flights for the upcoming winter season (2024-2025).

The campaign highlights Villa Resorts’ award-winning collection of resorts in the Maldives, including the family-friendly Villa Park, the chic Villa Nautica, and the secluded island paradise Royal Island. Villa Haven, the brand’s flagship luxury resort, is slated to open later this year, offering guests an even more opulent Maldivian experience.