dnata partners with beOnd to elevate premium leisure travel from Dubai to top global destinations

dnata, a global leader in air and travel services, has partnered with beOnd, the world’s first premium leisure airline, to enhance connectivity between Dubai and a growing number of high-demand leisure destinations. Through this partnership, dnata will support beOnd’s efforts to promote its unique service offering and deliver exceptional travel experiences to passengers from the UAE. Currently, beOnd operates two routes connecting Al Maktoum International Airport (DWC) in Dubai with Male (MLE) in the Maldives and Zurich (ZRH) in Switzerland.

Based at Velana International Airport in the Maldives, beOnd is among the few airlines globally to provide an exclusive, all-business class service. It caters to the increasing demand for premium travel experiences at more competitive prices. The airline offers additional services such as chauffeur transfers and airport lounge access to ensure a seamless and comfortable journey for its passengers. With plans to expand to 60 destinations worldwide over the next five years, beOnd aims to increase its presence across Europe and the Asia-Pacific region.

dnata Representation Services has been named the general sales agent (GSA) for beOnd in the UAE. The dnata team now provides a comprehensive range of travel services for beOnd passengers traveling to and from Dubai. This includes enhanced sales, marketing, and distribution support to meet current demand and accommodate future route expansions.

Simon Woodford, Vice President Global Air Services at dnata Travel Group, stated: “We continue to see a growing demand for business and first-class travel from the UAE across our dnata Travel Group brands. We’re excited to partner with beOnd, whose premium services boost connectivity from Dubai to popular leisure destinations. The Maldives, just a four-hour flight away, remains a top choice for luxurious getaways year-round, while Zurich is a perfect seasonal escape for nature enthusiasts or skiing aficionados.”

Dhaz Hunjan, Chief Commercial Officer of beOnd, added: “We’re excited to bring the unique, private jet-style experience of beOnd to travellers from Dubai in collaboration with dnata. With dnata’s strong local presence and understanding of our vision for a luxury travel experience, we’re confident in delivering an unparalleled service between the UAE, the Maldives, and other destinations. We’ve been thrilled by the positive response to our new routes, which were designed based on market demand, and look forward to further enhancing customer experiences through dnata’s services.”

UAE travelers can now enjoy beOnd’s all-business class cabin with fully lie-flat seats, gourmet dining options, and luxurious amenities. The airline currently operates four weekly flights between Dubai (DWC) and the Maldives (MLE) and two weekly flights between Dubai (DWC) and Zurich (ZRH). Return fares start at AED 7,429 to Male and AED 8,100 to Zurich.