Visit Maldives shines at New York’s Travel & Adventure Show 2025
The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), in collaboration with the Permanent Mission of the Republic of Maldives to the United Nations and two industry partners, hosted the captivating ‘Travel & Adventure Show 2025’ in New York. The event, which took place from January 25th to 26th, featured Centara Grand Island Resort & Spa Maldives and Diamonds Thudufushi Beach & Water Villas as the two industry partners.
The ‘Travel & Adventure Show’ held in New York aimed to enhance destination awareness and provide the latest information to the US B2B travel trade while promoting the Maldives as a premier destination for travellers. This key North American travel event targeted travel enthusiasts, industry professionals, and tourism organisations, highlighting the Maldives as a top-tier destination and offering a unique opportunity to engage directly with potential travellers from the region.
The event also provided a platform for industry partners to share updates on their properties and facilitated meetings between international tourism suppliers and buyers. In addition, destination information and promotional materials were distributed to both travel trade professionals and consumers.
Visit Maldives recently completed its ‘Discover Maldives; webinar series targeted at the US market. Upcoming events for 2025 include various PR activities, engagements with the High Commission, partnerships with travel agents, familiarisation trips, webinar sessions, virtual campaigns, and the Maldives Roadshow in the USA and Canada.
The North American market, particularly the United States, continues to represent a significant and growing source of tourists for the Maldives. In the previous year, the Maldives welcomed over 62,000 tourists from the USA. This event offered an excellent opportunity to tap into this expanding market, where consumer interest in luxury and sustainable travel is on the rise. The Visit Maldives team is dedicated to solidifying the Maldives’ position as a top destination for US travellers.
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