Visit Maldives partners with Ignite Travel Group for destination promotion in Australia
Visit Maldives Corporation Limited has announced a joint marketing campaign with Ignite Travel Group (ITG), an award-winning Australian destination marketing and travel distribution company, to further promote the Maldives as a premier travel destination within the Australian market. The campaign is set to run from July 17th to August 31st, 2025. This joint promotional campaign […]
Visit Maldives Chairperson Abdulla Ghiyas unveils bold turnaround and calls for stronger global marketing investment
At the Annual General Meeting (AGM) of Visit Maldives Corporation Limited, formerly Maldives Marketing and Public Relations Corporation (MMPRC), held on 15 July 2025, Chairperson Abdulla Ghiyas announced a landmark financial and structural transformation for the organisation. Reflecting on the corporation’s progress, Ghiyas remarked, “Just 12 months ago, we were a corporation in deficit, weighed […]
Visit Maldives returns to profitability with strategic reforms and global impact
Visit Maldives Corporation Limited, formerly Maldives Marketing and Public Relations Corporation (MMPRC), held its Annual General Meeting (AGM) on 15 July 2024, marking a pivotal year characterised by a return to profitability, enhanced fiscal discipline, and strategic institutional reforms. For the 2024 financial year, Visit Maldives reported a net profit of MVR 27,490,370 — its […]
Maldives nominated for top honours at Wanderlust Reader Travel Awards 2025
Maldives has been nominated for two prestigious accolades at the Wanderlust Reader Travel Awards 2025, presented by the United Kingdom’s most widely circulated and longest-running travel publication. This year, the Maldives has been shortlisted in the following categories: Most Desirable Country – Worldwide Most Desirable Island(s) – Worldwide Widely regarded as one of the travel […]
President changes MMPRC name to Visit Maldives Corporation Limited
President Dr Mohamed Muizzu has issued a presidential decree renaming the Maldives Marketing and Public Relations Corporation (MMPRC) to Visit Maldives Corporation Limited. The change was formalised on Sunday through the decree. According to the President’s Office, the decision includes amendments to the company’s articles of association and bylaws. MMPRC was established on 4 March […]
Visit Maldives unveils enhanced brand identity
The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has unveiled an enhanced logo and updated brand identity, representing a thoughtful refinement of the iconic Maldives destination brand. These are minor yet purposeful changes, aimed at ensuring a more unified and impactful visual presence across all platforms. The enhanced logo incorporates subtle adjustments in colour […]
Jaan Roose rewrites rules with parasail slackline walk in Maldives
Record-setting athlete Jaan Roose of Estonia has completed his most difficult project to date – an astonishing slackline walk between two moving objects. The feat, which saw him make a challenging descent between a parasail and the boat towing it over the waters of the Maldives, was like nothing he’d ever attempted before. Known for […]
Maldives nominated for prestigious honours at World Culinary Awards 2025
The Maldives has received three distinguished nominations in the highly anticipated World Culinary Awards 2025. The country is in the running for World’s Best Destination for Heritage Cuisine 2025, and Indian Ocean’s Best Culinary Destination 2025. In addition, its capital city, Malé, has been nominated for Indian Ocean’s Best Culinary City Destination 2025. The World […]
Visit Maldives introduces cultural Ambassadorship Programme for local artists
The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has announced the launch of the Visit Maldives Local Ambassadorship Programme—an initiative aimed at engaging and empowering Maldivian artists and creatives in promoting the Maldives as a culturally rich and vibrant destination. This newly introduced programme seeks to collaborate with talented individuals from across the country […]
Visit Maldives and Booking.com empower Maldivian guesthouses through strategic workshop
The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), in partnership with Booking.com—one of the world’s leading digital travel platforms—recently hosted a workshop at the STELCO Auditorium aimed at empowering guesthouse operators across the Maldives. This event marked the first initiative under a newly signed Memorandum of Understanding (MoU) between MMPRC and Booking.com. The workshop […]
New airport terminal will play key role in tourism goals, Shiuree says
Maldives Marketing and Public Relations Corporation’s (MMPRC/ VisitMaldives) Chief Executive Officer and Managing Director Ibrahim Shiuree has stated that the upcoming passenger terminal at Velana International Airport (VIA) will play a key role in realising the Maldives’ tourism goals. Speaking during a video presentation series organised by Maldives Airports Company Limited (MACL), Shiuree emphasised that […]
Maldives wins top honours at World Travel Awards 2025 for Indian Ocean Region
The Maldives has once again demonstrated its prominence in global tourism by securing two prestigious accolades at the World Travel Awards (WTA) Indian Ocean Category. The announcement was made by the Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives), following the awards presentation at the World Travel Awards Africa & Indian Ocean Gala Ceremony held […]
