Maldives welcomes 1,000-member Indian incentive group in landmark MICE event

Visit Maldives Corporation, in collaboration with Maldives Airports Company Limited (MACL), arranged a special welcome at Velana International Airport for a 1,000-member incentive group from India, organised by the prominent Indian travel platform PickYourTrail. This significant MICE (Meetings, Incentives, Conferences, and Exhibitions) visit highlights the Maldives’ growing appeal as a premier destination for corporate and group travel, particularly from one of its key source markets.

The group, consisting of top-performing employees, was accommodated at Sun Siyam Olhuveli from 10 to 21 July 2025. Upon arrival, they were welcomed with a traditional Maldivian Boduberu performance, thoughtfully curated gifts, and personal greetings from the Visit Maldives Corporation team. The first VIP guests arrived on 11 July, with the remainder of the group arriving over the following two days.

This large-scale incentive trip demonstrated the Maldives’ capacity to host high-profile MICE events, reinforcing its reputation among Indian corporate travellers seeking premium, experience-driven destinations. PickYourTrail, known for its innovative and technology-led approach to travel planning, selected the Maldives for this event, a testament to the strong confidence and enthusiasm Indian travellers continue to show for the destination.

The visit supports Visit Maldives Corporation’s broader marketing strategy to increase destination awareness in India, one of the Maldives’ leading tourism markets. In addition to this collaboration, Visit Maldives Corporation is currently undertaking promotional campaigns with other major Indian travel brands, including Make My Trip and TBO. A high-profile celebrity endorsement campaign featuring Bollywood actress Katrina Kaif as Visit Maldives’ Global Ambassador is also in progress, further amplifying the destination’s presence across Indian media channels.