Maldives introduces new tourism advertising regulations
The Ministry of Tourism has introduced new regulations for advertising tourist facilities in the Maldives. These rules are designed to ensure that all promotional materials give an accurate picture of what visitors can expect, helping to build trust and prevent misrepresentation.
The regulations cover a wide range of advertising, including print, digital, video, and social media content. The main goal is to ensure that all promotional materials accurately reflect the facilities, their surroundings, and the services they offer.
Key Requirements for Advertisements
According to the Ministry, all advertisements must adhere to the laws and regulations of the Maldives. This means that promotional content should not conflict with local culture, religion, or community standards. Advertisements must also be respectful of other countries, cultures, and individuals.
Only accurate and factual information about a tourist facility and its offerings can be used. The facilities and services being advertised must be registered with the Ministry of Tourism and have a valid operating license. The content of the advertisement must also match the category under which the license was issued.
Who Do These Regulations Apply To?
The new rules apply to a variety of tourism-related businesses and services, including:
- Tourist resorts
- Integrated Tourist Resorts
- Private Islands
- Tourist hotels
- Tourist guest houses
- Tourist vessels
- Yacht harbors
- Diving service providers
- Water sports service centers and excursion centers
By implementing these regulations, the Ministry of Tourism aims to improve tourist satisfaction and ensure that the services received meet the expectations set by promotional materials.
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