Visit Maldives connects with millions as Liverpool FC’s official destination partner

Visit Maldives Corporation (VMC) is set to commence the new Premier League season in partnership with Liverpool FC, as part of its ambitious and dynamic global collaboration with one of the world’s most iconic football clubs. The season, starting on 15th August 2025, will once again see the Maldives brand illuminate Anfield Stadium, captivating millions of fans worldwide.

Visit Maldives branding will be displayed on the LED boards at Liverpool’s home fixtures at Anfield on the following dates:

• 15 August – Bournemouth
• 30 August – Arsenal
• 20 September – Everton
• 18 October – Manchester United
• 1 November – Aston Villa
• 22 November – Nottingham Forest
• 3 December – Sunderland
• 13 December – Brighton
• 27 December – Wolves
• 30 December – Leeds United
• 17 January – Burnley
• 31 January – Newcastle
• 7 February – Manchester City
• 28 February – West Ham
• 14 March – Tottenham Hotspur
• 11 April – Fulham
• 25 April – Crystal Palace
• 8 May – Chelsea
• 24 May – Brentford

This premium LED branding ensures that Visit Maldives remains highly visible throughout the season, reinforcing the destination’s presence to a global audience exceeding 600 million across live matches and digital platforms.

Ahead of the season, Visit Maldives participated in Liverpool FC’s pre-season events in Hong Kong, further engaging with Asian markets and fans. Moreover, a targeted email campaign sent to the Liverpool FC fan database last week led to a remarkable 400% increase in daily traffic to visitmaldives.com. The campaign directed users to a dedicated landing page featuring exclusive offers on Maldives properties, developed in partnership with industry stakeholders and open to all VMC members.

On 13th March, Visit Maldives launched its most ambitious and high-profile global partnership to date by officially becoming the Official Tourist Destination Partner of Liverpool FC for the 2025–2028 seasons. This strategic move positions the Maldives before over 200 million loyal fans worldwide, aligning the destination with one of the largest football communities on the planet.

The announcement generated significant impact, reaching over 400 million people via Liverpool FC’s PR and digital channels within 24 hours, setting a new benchmark for global exposure for the Maldives.

Within the first three months, Visit Maldives activated a series of high-energy campaigns and competitions that captured attention across multiple continents. The iconic Liverpool FC brand featured in numerous activations — from prominent London Underground campaigns to appearances at the Arabian Travel Market (ATM) in Dubai and the Kazakhstan International Exhibition, where the Maldives-LFC backdrop attracted considerable interest.

Branding extended to London’s double-decker buses, over 200 taxis in Dubai, and even the main entrance of ATM Dubai, showcasing Liverpool FC’s signature red alongside the distinctive blues of the Maldives.

Record-breaking engagement on the myLFC app banners and web placements generated unprecedented excitement. At the moment when Mo Salah scored a record-breaking Premier League goal, Visit Maldives illuminated the LED boards at Anfield Stadium, reaching millions of viewers both live and online.

Liverpool supporters have been actively engaged through fan club activities and live events, including a dream holiday giveaway to Villa Nautica that attracted over 20,000 entries. Premium LED banners inside Anfield Stadium ensure the Maldives maintains a strong presence at every home game throughout the season.

Domestically, the partnership was introduced to the Maldivian public through teaser billboards across Malé and Velana International Airport, highlighting that this initiative goes beyond tourism promotion to celebrate football, national pride, and identity.

An LFC Fan Zone was also launched, featuring a highlight event at the Maldives Food Carnival with Liverpool legend Dirk Kuyt in attendance, bringing fans and families together in their shared passion for football.