TrustYou’s Will Howes to explore digital guest journeys at Hotelier Maldives GM Forum 2025

Hotelier Maldives, the leading hospitality media group in Maldives, has announced that Will Howes, Vice President of Sales, APAC at TrustYou, will be the Featured Speaker at the upcoming General Managers (GM) Forum 2025. The ninth edition of the country’s leading hospitality gathering is scheduled for 13 October 2025 at Kurumba Maldives.

Howes will deliver a featured address on “Unlocking Loyalty Through Digital Guest Journeys.” His presentation will explore how digital touchpoints across the guest lifecycle—pre-stay, during stay, and post-stay—can be leveraged to create seamless, personalised experiences that drive repeat business and foster long-term loyalty.

As Vice President of Sales for APAC at TrustYou, Howes leads the leading hospitality AI platform’s growth strategy and partnerships across the region. He brings more than a decade of experience in hospitality technology and marketing, having held senior positions at both TrustYou and Revinate. Over the years, he has built high-performing teams and worked with hotel partners to unlock new revenue opportunities.

Howes has also cultivated strong ties with the Maldives, working closely with local hoteliers and industry partners. He has expressed deep admiration for Maldivian culture and hospitality, highlighting the warmth, creativity, and dedication of Maldivian hoteliers as a source of inspiration in his professional journey.

The GM Forum 2025 will centre on the theme “Digitalisation and Expanding Experiences.” The event will bring together general managers, industry leaders, and key decision-makers to address the evolving guest journey and the role of technology in shaping modern hospitality.

Howes’ session will align with this theme, providing attendees with practical insights on harnessing digital solutions to enhance service delivery and strengthen brand loyalty in an increasingly competitive global marketplace.

Since its inception in 2016, the Hotelier Maldives GM Forum has become the most influential gathering for hotel executives in the country. It continues to serve as a platform for dialogue, collaboration, and knowledge exchange, supporting the development of the Maldivian hospitality sector. The 2025 edition will feature keynote addresses, panel discussions, and networking opportunities, reaffirming its role as the premier industry event.

Sponsors and Partners of GM Forum 2025:

• Dhiraagu – Platinum Partner
• Bank of Maldives – Banking Partner
• Dhivehi Insurance – Gold Sponsor
• Maldives Airports Company Limited – Silver Sponsor
• Villa Hakatha – Silver Sponsor
• Bestbuy Maldives (BBM) – Silver Sponsor
• Manta Air – Aviation Partner
• Male’ Aerated Water Company – Beverage Partner
• Atmosphere Wellness – Wellness Partner
• Alia Investments – Associate Sponsor
• Uniforms Unlimited – Associate Sponsor
• Hotels and Resorts Investment Maldives (HARIM) – Associate Sponsor
• Souvenir Marine – Transport Partner
• Storm Events – Organising Partner
• Lightsout – Associate Partner
• Maldives TV – Media Partner
• Maldives Ocean Plastics Alliance (MOPA) – Sustainability Partner
• Supporting Partners – Navean Maldives, Maldives Insider and Blue n White