Sun Siyam expands sales, marketing leadership with key appointments, promotions

Sun Siyam Resorts has announced a series of key appointments and promotions within its sales and marketing division, underscoring the group’s strategic focus on global growth and internal talent development.

Silvia Collepardi joins as Sales Representative for Spain, Portugal, and The Nordics, marking an important milestone in the brand’s European expansion. With over 15 years of experience in luxury hospitality, Silvia brings a wealth of expertise from her leadership roles at Atmosphere Core and other international resort brands. Through her boutique firm, Silvia Collepardi Hospitality Consultancy, she specialises in sales representation and commercial strategy for high-end destinations — experience that will be invaluable as she drives Sun Siyam’s presence across key European markets.

At Siyam World, Maldives, Adam Afsan has been promoted to Director of Sales & Marketing, expanding his role after serving as Director of Sales. With more than a decade in hospitality, including tenures at Soneva and Six Senses, Adam will lead both sales and marketing operations to strengthen brand positioning globally.

At Sun Siyam Iru Veli, Swati Dogra has been promoted to Assistant Director of Sales & Marketing. Having joined the company in 2021 as Sales Executive at Olhuveli, Swati’s career has spanned multiple properties, showcasing her ability to drive revenue growth and build lasting trade relationships.

At Sun Siyam Olhuveli, Moosa Ahmed has been elevated to Assistant Director of Sales & Marketing, recognising his success in advancing the resort’s MICE and leisure market strategies. Among his notable achievements is hosting a 1,000-person MICE delegation and positioning Olhuveli as the Best MICE Destination at the Travel Trade Maldives Awards.

Also at Olhuveli, Jiayi Deng (Denise) has been promoted to Sales & Marketing Manager. Since joining in 2022, Jiayi has played a pivotal role in strengthening the resort’s presence in China and East Asia, leveraging her expertise in destination marketing and MICE management to expand the property’s regional reach.

Within the corporate division, Eenas Ahmed has been promoted to Contracting Manager, moving up from Assistant Business Development Manager. She now leads contract negotiations with global tour operators, OTAs, and wholesalers, aligning closely with Sun Siyam’s commercial teams to ensure cohesive execution across markets.

Commenting on these appointments and promotions, Deepak Booneady, Chief Executive Officer of Sun Siyam Resorts, stated: “These recent promotions and appointments mark another important step in strengthening our leadership across key markets. At Sun Siyam, we take great pride in developing talent from within while also welcoming experienced professionals who bring global perspective and expertise to our brand. The combination of internal growth and strategic appointments like Silvia’s reflects our ongoing evolution as a Maldivian-born hospitality group with a growing international presence. Together, this dynamic team will continue to drive innovation, excellence, and the authentic spirit of Sun Siyam across all our properties.”