Visit Maldives to promote destination at leading travel trade shows in Q1 and Q2
Visit Maldives will begin 2026 with a strong international presence at major travel trade exhibitions during the first quarter of the year, reinforcing the Maldives’ position as one of the world’s most sought-after tourism destinations and strengthening partnerships across key source markets.
In the first quarter of 2026, Visit Maldives will participate in several leading global travel trade events. The year will open with FITUR 2026 in Madrid from 21–25 January, followed by the Travel and Adventure Show in New York from 24–26 January, enabling engagement with both trade and consumer audiences in Europe and North America.
In February, Visit Maldives will attend SATTE 2026 in New Delhi from 25–27 February, reaffirming its commitment to the Indian market, one of the Maldives’ fastest-growing tourism sources.
The quarter will conclude with participation at ITB Berlin 2026 from 3–5 March, the world’s largest travel trade exhibition, providing a global platform for connecting with tour operators, airlines, media and strategic partners. This will be followed by MITT Moscow from 11–13 March, supporting continued visibility and trade engagement in Russia and the CIS region.
Complementing this global outreach, the Middle Eastern market will take centre stage with the ‘Visit Maldives Week in Arabia’ roadshow from 26–30 April 2026. This targeted circuit will feature high-level events in Kuwait, Jeddah and Riyadh, offering a dedicated platform for structured engagement with the Arabian travel trade.
Following these focused initiatives, the second quarter of 2026 will feature participation in Arabian Travel Market (ATM) Dubai from 4–7 May, which will serve as Visit Maldives’ flagship trade show for the year. Building on the strong outcomes and partnerships achieved at ATM 2025, the event remains a key platform for destination marketing, airline collaboration and commercial partnership development across the Middle East and global markets.
In addition to major exhibitions, Visit Maldives will implement a series of targeted market roadshows and partnership campaigns in Q2, delivered in collaboration with key industry associations. These joint initiatives aim to strengthen trade relationships, promote both resort and guesthouse segments and ensure inclusive representation of Maldivian tourism stakeholders across priority markets.
Through this comprehensive Q1 and Q2 trade engagement programme, Visit Maldives aims to sustain global visibility, reinforce trade confidence and support strong booking performance for 2026, while continuing to work closely with industry partners to deliver measurable outcomes and long-term value for the Maldivian tourism sector.
