Versa Hospitality launches global loyalty programme ‘Versa Keys’

Maldivian-owned group Versa Hospitality on Wednesday announced the launch of Versa Keys: a tiered loyalty programme designed to reward guests for their curiosity, loyalty and time spent across the group’s growing collection of destinations worldwide.

Versa Keys introduces a membership structure based on nights stayed, with four tiers–Member, Silver, Gold and Platinum–each unlocking a progressively richer range of benefits across all Versa Collection and Niva properties globally. The programme launches across all locations on 1 October 2026 and is central to Versa’s ambition to deepen guest relationships as the group continues to expand internationally. Each new destination will be fully integrated into the programme on opening, meaning members’ nights and benefits travel with them wherever Versa goes next.

Visha Mahir, CEO, Versa Hospitality, says: “Versa Keys reflects everything we believe travel should be. It rewards the moments that matter–the time guests invest, the experiences they seek out and the memories they leave with.As we grow, the programme grows with them: every stay across every destination counts, and every tier unlocks something more meaningful.”

A programme that grows with guests

Unlocking a lifetime of rewards with Versa Keys is easy. Simply stay across the Versa Hospitality portfolio to accumulate nights and unlock benefits, redeemable at any of Versa properties.

The four tiers are structured as follows:

• Member | 1-6 nights: Membership begins automatically from the moment you check in for the first time.
• Silver | 7+ nights: Receive enhanced arrival privileges, early check-in (subject to availability) and discounts on food and beverages, spa and excursions and laundry services.
• Gold | 48+ nights: Gold members unlock a curated experience for two once per stay, a guaranteed late check-out until 4pm and an additional 5% discount on top of Silver benefits across food, beverages, spa and excursions.
• Platinum | 84+ nights: The programme’s highest tier builds on everything Gold offers. Platinum members enjoy increased discounts on food, beverages, spa and excursions–an additional 5-10% on top of Gold–plus discounts on in-villa dining and minibar and a guaranteed late check-out extended to 6pm.

Simple to join, effortless to use

Guests are automatically enrolled from their first stay and nights accumulate naturally across all group properties. Resort teams are on hand throughout each stay to highlight earning opportunities, guide guests through their benefits and ensure the programme adds value at every touchpoint.

Versa Hospitality is the evolution of Universal Resorts–the pioneering force behind over 50 years of Maldivian hospitality. Today, Versa carries that legacy forward, shaping extraordinary destinations across the Indian Ocean and beyond.

The Versa portfolio is defined by two distinct yet complementary divisions: the lifestyle-led brand Niva, uniting six properties in the Maldives and Seychelles, and a curated collection of acclaimed resorts including Huvafen Fushi, Milaidhoo and Baros.