Versa Hospitality launches global loyalty programme ‘Versa Keys’
Maldivian-owned group Versa Hospitality on Wednesday announced the launch of Versa Keys: a tiered loyalty programme designed to reward guests for their curiosity, loyalty and time spent across the group’s growing collection of destinations worldwide. Versa Keys introduces a membership structure based on nights stayed, with four tiers–Member, Silver, Gold and Platinum–each unlocking a progressively […]
Universal Resorts rebrands as VERSA, launches NIVA as cornerstone of global strategy
Universal Enterprises, parent company of Universal Resorts, which pioneered Maldivian hospitality over 50 years ago, on Monday announced the rebranding of its hotel management arm to VERSA Hospitality and simultaneously launched its new hospitality lifestyle brand, NIVA Hotels & Resorts. This strategic shift transforms the independent family business from a respected and largely B2B-focused resort […]
