Sun Siyam appoints Inês Almeida as Social Media Marketing Manager
Sun Siyam has appointed Inês Almeida as Social Media Marketing Manager, strengthening the Group’s digital marketing team as it continues to grow its global social media presence and bring the stories of its resorts to audiences around the world.
With experience spanning social media, content creation and digital communications, Inês brings a strong understanding of how strategic storytelling can shape brand identity, build engaged communities and translate travel experiences into compelling digital content.
In her new role, she will be responsible for developing and executing social media strategies across Sun Siyam Resorts’ portfolio, working closely with the resorts and wider marketing teams to strengthen digital presence, drive engagement and create distinctive content that reflects the individual character and experiences of each destination.
Her career has included experience working with FIFA, alongside freelance projects in content creation and social media management for travel, lifestyle and international brands. Combining hands-on content creation with a strategic approach to digital communications, she brings a strong visual perspective and an understanding of how brands can connect with audiences in an authentic and relevant way.
With a particular interest in ocean environments, conservation and sustainable tourism, Inês also brings a natural connection to the Maldives and its relationship with the ocean. This will form part of her storytelling approach at Sun Siyam, bringing greater visibility to the destinations, people, experiences and environmental initiatives that shape the Group’s identity.
Welcoming Inês to the team, Ali Shaheen, Director of Digital Marketing at Sun Siyam Resorts, said: “We are very pleased to welcome Inês to the Sun Siyam team. Social media plays an increasingly important role in how guests discover our resorts and connect with our brand, and Inês brings a great combination of creativity, digital understanding and hands-on content experience. Her perspective will be valuable as we continue to strengthen our storytelling across the portfolio and bring the individual personality of each of our resorts to life across our digital channels.”
Inês’ appointment forms part of Sun Siyam’s continued focus on strengthening its digital capabilities and creating more distinctive, experience-led storytelling across its global channels.
