Canareef Resort Maldives in Addu launched with event at Dharubaaruge

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Mr Lawrence Leow, Chairman and CEO of Crescendas Hospitality Management

Crescendas Hospitality Management (CHM), a Singaporean hospitality company, has launched a new resort brand in the Maldives, under the name Canareef Resort Maldives, located in Addu Atoll. At a sumptuous launch ceremony at Dharubaaruge last night, the brand was unveiled to a crowd which included industry stakeholders, tour operators, travel agents and the media. Amongst them was chief guest Minister of Economic Development, Mr. Mohamed Saeed and CHM Chairman and CEO, Mr. Lawrence Leow.

Canareef Resort Maldives, located just an hour’s domestic flight away from Ibrahim Nasir International Airport, is a 4-star property that boasts 271 rooms, which are made up of 71 Sunset Beach Villas, 80 Sunrise Villas and 120 premium Jacuzzi Villas. The resort has also signalled the development of water bungalows as part of its Phase II development plan, to be implemented in the near future.

The resort itself is the longest in the Maldives, spanning an incredible 4.3km in length – 46.3ha in total surface area. The affordable resort describes itself as offering guests an ‘unpretensious rustic charm’ whilst simultaneously providing ‘affable service’ and all the creature comforts one might expect from a luxury 4-star property.

At the resort, guests will be able to spend time rejunvenating at the island’s Sanctuaire Spa, indulging in fine cuisine at any of the resort’s four restaurants, following the extensive nature trail or slipping into one of the island’s three pools, one of which is the Maldives’ only Olympic-size pool.

For water-lovers, the Sub-Oceanic Dive and Water Sports Club awaits. Addu Atoll offers some spectacular diving, including the country’s largest shipwreck; the British Loyalty. Manta Rays can be spotted all year round, as well as an incredible variety of fish and coral life.

Indeed, the brand’s tagline ‘step out of the blue’ pays homage to the pristine waters and clear vistas that surround the resort.

For the culture vultures, Addu Atoll offers incredible historical sites and places of interest. Nearby Gan Island, where a WWII RAF base was previously located, is an interesting excursion site where guests can spot historic relics such as restored WWII cannons. For those looking to go further back in time, a trip to Hulhumeedhoo will offer guests the chance to visit the country’s oldest mosque and find the grave of a Maldivian princess from times gone by.

The resort brand was launched at an event at Dharubaaruge last night

Speaking at the ceremony, CHM Chairman and CEO Mr Lawrence Leow expressed his delight at the support Canareef has received from both the public and private sectors and spoke of the company’s future investment plans, saying, “We have plans to increase our investment in Addu City in the near future by adding more rooms, as well as adding more restaurants and amenities in this regard.”

In his speech, Director of Sales and Marketing for Canareef Resort Maldives Mr Willem Fokkenrood stated that the opening of the resort was in line with the very earliest goals of the tourism industry – to be able to welcome guests at an affordable price whilst offering them truly authentic Maldivian hospitality. He spoke of how early Maldivian tourism “catered to all classes” but had over the years become “a destination that many people dreamed of visiting but were unable to afford.” This then motivated the company to contribute to ensuring that “the Maldives remained a versatile brand that many people could experience.” As such, he describes Canareef Resort Maldives as “a truly Maldivian resort”.

Minister of Economic Development, Mr Mohamed Saeed congratulated CHM and described the company decision to open a 4-star property in Addu City as “very bold but commendable” saying that the “well informed” decision would “create jobs for locals and generate new ventures, new avenues for small-medium enterprises to flourish.”