Cora Cora Maldives Signs Up with IDeaS to Evaluate Market and Drive Revenue
Cora Cora Maldives – the Maldives highly anticipated new resort set to open in October has signed up with IDeaS, a SAS company, the world’s leading provider of hotel revenue management software and services who will implement a G3 Revenue Management System (RMS) at the resort.
The move will help to ascertain direction in an uncertain market. As a new resort opening during the COVID-19 pandemic, Cora Cora Maldives identified the need for a robust system that automatically evaluates demand fluctuations and competitive changes to deploy optimal pricing and inventory-control decisions.
Vishen Mootoo, Director of Sales and Marketing at Cora Cora Maldives, said: “As a new market entrant, it is critical Cora Cora Maldives grows demand and maximises our revenue opportunities. We chose to partner with IDeaS because we require a solution that will not only collate and analyse key data to drive hotel revenue, but one that would provide pricing clarity, actionable recommendations and enable us to optimise performance.”
Powered by advanced analytics, IDeaS G3 RMS offers Cora Cora Maldives the industry’s most comprehensive pricing decisions, interactive dashboards and reporting tools to elevate revenue and occupancy performance. IDeaS’ long history of supporting resorts in the Maldives was a key factors in the decision to adopt G3 RMS.
It will also provide enhanced visibility due to IDeaS G3 RMS’ Pricing Investigator feature. Cora Cora Maldives is empowered to examine and understand the data points the system considers when setting prices. Investigator’s charts, tables and descriptions quickly inform factors that influence prices, providing clarity and confidence around the key drivers behind pricing decisions. Further, IDeaS will offer ongoing, strategic revenue management support to Cora Cora Maldives, enabling the resort to grow as a new entrant in a competitive market.
With this system, big data is made easy. The IDeaS G3 RMS provides many sources of granular data such as market, competitor and historical pricing comparisons, price sensitivity of demand, room-class price and upgrade paths, making it easier than ever to understand market activity and pricing opportunities.
Rachel Grier, Area Vice President, Asia-Pacific, IDeaS, said: “IDeaS is excited to partner with Cora Cora Maldives and support the new resort on its growth path.
“In using IDeaS G3 RMS, Cora Cora Maldives will be able to leverage sophisticated forecasting analytics and reporting tools, enabling the hotel to make strategic decisions across their business and enhance profitability.”
IDeaS, a SAS company, is the world’s leading provider of revenue management software and services. With over 30 years of expertise, IDeaS deliver revenue science to more than 15,000 clients in 143 countries. Combining industry knowledge with innovative, data-analytics technology, IDeaS create sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust.