KAYALI chooses Maldives for first-ever global brand trip
Global fragrance brand KAYALI, founded by beauty entrepreneur Mona Kattan, selected Four Seasons Resort Maldives at Kuda Huraa as the destination for its first-ever global brand trip, bringing together international content creators, influencers and media representatives for an experience combining fragrance, wellness and Maldivian island hospitality.
Held in September 2026, the event, titled KAYALI Island Spraycation, marked a milestone in the brand’s international engagement strategy. The programme featured two exclusive trips designed for its influencer and media communities, providing participants with opportunities to experience the brand’s fragrances alongside the resort’s accommodation, wellness facilities and marine excursions.
The Maldives was selected because of Kattan’s personal connection with the destination, which she has frequently described as one of her favourite places. Her experiences in the country have also influenced KAYALI’s fragrance development, including its Vacay in a Bottle collection, which draws inspiration from travel and destinations.
Located in North Malé Atoll, Four Seasons Resort Maldives at Kuda Huraa provided the setting for several brand activations, with villas, wellness experiences and guest activities incorporating KAYALI’s fragrances and visual identity.
Upon arrival, participants were welcomed with personalised amenities, fragrance collections and branded gifts. Guest accommodation featured KAYALI products, robes and sleep accessories, while the resort’s hospitality team collaborated on themed turndown experiences and personalised arrangements.
One of the programme’s highlights was a wellness experience at ŪRJĀ Naturopathy Island, the resort’s dedicated wellness sanctuary. Inspired by KAYALI’s Yum Lip & Body Collection, the House of Yum: Layer With Love experience introduced participants to body care and fragrance layering through treatments and product demonstrations.
The itinerary also included the KAYALI Scent Lab, an interactive session exploring fragrance ingredients, formulation and the Middle Eastern tradition of combining different scents.
Kara Davis, the brand’s Vice President of Global Marketing, and Robert Nasser Sabet, Director of Global Sales and Education, guided participants through the development of KAYALI fragrances and the techniques used to combine different scent profiles.
Participants were introduced to fragrances from the brand’s portfolio, including Vanilla | 28, Vanilla Candy Rock Sugar | 42 and Yum Boujee Marshmallow | 81. They also received an exclusive preview of an unreleased KAYALI fragrance ahead of its planned October 2026 launch.
Beyond the fragrance sessions, the programme incorporated resort dining, themed entertainment and ocean experiences. A KAYALI movie night, inspired by the brand’s Boujee Kitty Caramel Milk fragrance, brought participants together for an evening of entertainment and personalised hospitality.
Guests also joined a dolphin-watching excursion aboard the Perfume Princess yacht, providing an opportunity to experience the marine environment surrounding the resort. The programme concluded with a farewell dinner that brought together participants from different international markets.
The trip followed previous KAYALI destination-based activations, including a visit to Cappadocia, Türkiye, associated with the launch of its Freedom fragrance collection in late 2025. However, the Maldives event represented the brand’s first global trip bringing together its international creator and media communities.
Founded in 2018, KAYALI has developed an international following through its fragrance collections and emphasis on scent layering. The Maldives trip formed part of its efforts to engage content creators and media through experiences that extend beyond traditional product launches.
For Four Seasons Resort Maldives at Kuda Huraa, the collaboration demonstrated the property’s capacity to accommodate international luxury brand events requiring customised accommodation, wellness programmes, dining and recreational activities.
The event also highlighted the Maldives’ potential as a destination for global beauty, fashion and lifestyle brand activations, where international brands can combine product storytelling with resort hospitality and destination experiences.
